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Reflect On Brandon Roy’s Retirement By Celebrating The Best Sneaker Campaigns That Ended Too Soon

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Before his knees called it quits, Brandon Roy was well on his way to becoming a Nike icon for the brand’s hometown state of Oregon. We look back on other sneaker campaigns that hung it up too soon.

The career of Brandon Roy has suddenly come to a halt, ending almost as quickly as it began.

The three-time All-Star, former Rookie of the Year, and homegrown hero to many a Northwesterner called it quits recently after learning his knees just can’t take the pressure and impact anymore that the game of basketball demands.

Although he technically never had his own signature sleds, Roy (pictured above with the Nike Zoom BB II All-Star PE) was the closest thing the Nike state had to a sneaker icon since Rasheed Wallace used to scowl at refs anonymous in his patent leather Air Force 1′s (with the ‘Sheed logo in all its menacing glory stamped on the side of the heel).

Roy’s lineup of dope PEs and Trainers always came emblazoned with his No. 7 on the back, and his burgeoning stardom seemed to cement his status as one of the future leading Nike ambassadors. Now his Swooshes, from the Nike Air Max Fly By to the Zoom Phenom to the Hyperfuse will forever be hung up, while Portlandia will be missing their finest on-court sneaker presence as well as the best player to don the black, white, and red in a long, long time.

It’s not fun to see dudes like Roy hobbled by evil injuries, nor is it fun for sneaker gurus to get robbed of the prospect of holding in their hands another fly signature shoe from their favorite athlete. With the retirement of Brandon Roy, we’d like to say happy trails to a class act and reflect upon other athletes who had the freshest sneaker campaigns take a hit either through related injuries or otherwise.

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Category : adidas, Converse, Features, Fila, Nike, Reebok

Comments (3)

You might have overlooked one, perhaps. Even though it was not a full out campaign, Darryl Dawkins created his own hype back in the late seventies, when he walked on court wearing a Pony shoe on one foot, then a Nike shoe on the other. Chocolate Thunder had signed a shoe deal with both companies, then tried to rep them both. Double D was then sued by both.

Classic.

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…ROY was on his way to being ONE of the BEST PURE SHOOTERS in the game,today.And SHOOTING the ball seems to be becoming a LOST ART.The N.B.A has indeed lost a CLASS ACT ON & OFF the court.

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…and not only was T-MAC a scorer,he was VERSATILE.He could run PG,SG,and SF (LeBRON JAMES,PENNY HARDAWAY,VINCE CARTER,PAULPIERCE,MAGIC JOHNSON,MICHAEL JORDAN,KEVIN DURANT,etc).I’m not saying he was a PG,but he could bring the ball up and initiate the offense when asked to do so. And that type of VERSATILITY causes problems for opposing defenses.

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