Thread the competition with ATR.
For those of you too young to remember, there was a day when Above The Rim was the gear to wear on the courts. First as a fledgling startup hoops brand, later as a concrete jungle flavored line segmentation under the Reebok umbrella, now as a hoops player’s performance brand managed by the youth lifestyle market focused team at Collective Licensing International.
ATR clothing was made for the baller, someone who lived, breathed, and bled basketball. After a few years as the stamp of approval for Reebok, the name ATR evolved into Reebok’s main basketball line and brought forth, for a couple of years at least, a very decent line of shoes like the ATR Vertical (loved that one), the Rimwrecker, and the Crown. But eventually, with the regression of Reebok’s performance basketball line in the early 00’s, the ATR name wilted and died.
Well, I, for one, am proud to announce they are back and coming with a vengeance. The brand, fronted by an athlete roster of Will Bynum, Martell Webster, and New York playground legend Corey “Homicide” Williams, has made a re-appearance in the apparel business to go along with its basketball shoes. As soon as the old logo appeared before my eyes, I teared up a li’l bit and got all nostalgic. The logo still means something. It means a dedication to performance, for BASKETBALL PLAYERS, and no compromise will be taken.
The shorts I received were cut just at the knee and had a fit very similar to Nike’s regular, not Elite, offerings. They were not overly baggy, just the right amount of room for moving and shaking without getting in the way. Made of a performance mesh material, they wicked moisture as well as any other in my drawer. Beware, those of you without a bag to carry items in, they do NOT have pockets, so the keys will have to hide on the baseline while you play, if that is how you roll.
The shirts were made of a smoother, almost Under Armour cotton type material, and fit the same as UA/Nike moisture apparel. With a very discreet logo on the back of the neck and the upper chest, these are made for no-flash, no frills, go at it players.
If you haven’t heard of ATR before, look them up. Maybe one day you can say you were there for the next wave.
–Review by Bryan Hinkle
Pick up Above The Rim basketball apparel now at select Finish Line stores and online.