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An Interview With adidas America Director Of Running Mikal Peveto On The New adidas adiZero Rush

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Feel the Rush and get a look behind the scenes at adidas Running.

Run, run, run. Train, train, train. What do you lace up while whipping yourself into shape? adidas Running and CounterKicks have the lowdown on the brand new adidas adiZero Rush, the 3-Stripes’ latest in innovative running shoes that’ll make your feet smile (buy it now in all sorts of colors!).

We hit up Mikal Peveto, the Director of Running at adidas America for a Q&A session. Read on for his insights into the adiZero Rush, developmental influences and technical features to the lightweight 7.5 ounce runner, and a glimpse into what else is in store from adidas Running in this Olympic packed year of 2012…

CounterKicks: The adiZero Rush definitely has that streamlined running shoe look to it. Can you describe the thought process and importance in creating a functional yet fashionable runner?

Mikal Peveto: Essentially what we were trying to grasp here is to create a product that is best in class as far as weight and performance. The ultimate goal of a lightweight product from adiZero is to help the athlete go fast. If you turn the shoe over, you’d see that there’s a technology called SprintFrame. You guys are familiar with SprintFrame because it’s a hallmark of all of our adiZero shoes from the Crazy Lights to D-Rose, 5-Star, 5-Tool, F50. It’s a full length plastic plate that is tuned to provide energy during toe-off where the greatest forces are. We started with that as the basis for which we wanted to propel the athlete forward. And then like all adiZero shoes you’re basically starting at zero and you’re building from there. The midsole and the outsole are minimal in construction so there’s that large area of rubber covering the sole, but there is rubber in the optimal places for durability. And then the uppers, a lot of the visuals and the functional attributes you’re getting used to seeing with adiZero, they’re really clean. Reducing the amount of layers, it’s got a very minimal heel counter. The majority of the trims, with the exception of the toe cap and the small little heel tab in the back, they are all fused HF (high frequency) welded both on the inside with the SprintWeb and on the exterior as well. It’s very simplified lightweight mesh, even if you duck into the details of the tongue. We’re trying to make it look fast. On its own, the form of the shoe should look like it’s in motion. So the lines go from heel to toe in a flowing manner. When you see the product, there’s that natural flow which running is, a linear activity. The adiZero branding, the go-fast striving already helps the shoe look like it’s in motion.

CK: The adiZero Rush weighs in at a feathery 7.5 ounces. Is this the lightest ever, and do you think you can go lighter?

Peveto: We can go lighter because we do go lighter. Unlike basketball or soccer, running covers a large gamut. It’s the largest business in the industry. It’s about 30 percent. We have shoes that are lighter. This is actually our fastest shoe. The 7.5 ounces is what we deem as the optimal weight for a go-fast product that can be worn by the masses. And yeah, we believe there will be a time when we can shave additional weight off this, but where we are right now is really about creating a product that is going to help a kid go faster. That can be a high school running back, it could be a cornerback, any of the skilled positions on the field. A point guard on the court, somebody that’s looking for that advantage of speed and running is what they do. Eighty-five percent of all high school varsity athletes run, that’s their No. 1 chosen training method from getting into shape for their primary sport. And often times it’s not a slow jog, it’s about firing the muscles they need to get the speed during the season that they’re training for.

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Category : adidas, CounterKicks, Features, Interviews, Running Now

Comments (6)

Got this shoe in the High Frequency orange
Super light and comfy with the full adiprene forefoot. Great shoe!!!

Can’t wait to see the Clima Seduction model Peveto is talking bout either

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adidas Running doing great work! Should be another nice year for them.

Big thanks to Caitlin and Mikal at the triple stripes for helping put this together for us…

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Sam’s beard is almost, almost I say, as impressive as his design. Great work!

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Good article. and some great looking product

i wish they would mention and talk more the designers and developers in these type of articles……….. I just like it when the real names are dropped within the group, give credit where credit is due.

full credit to the bearded wonder on the right and looking forward to some great designs from the rest of the team there

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I second Mr. Arandia’s comments.

The designer on this project was my friend Sam “Blaze” Rathburn. He’s a design powerhouse at adi-US. He’s the dude with the beard and yellow jacket in the first photo.

Nice work and congratulations to the whole team of people that worked on the shoe. She’s a beaut!

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AdiZero Rush is one of the BEST shoes I purchased lately!!!! Great every day runner. Perfect weather out now to train in these!!! Fresh to read these 3Stripe features!!

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