Roses are red, his shoe is too.
Quietly but still in as dominating fashion as we’ve grown accustomed to, Derrick Rose is putting together another season worthy of MVP recognition.
Just like last season, he’s once again putting the Chicago Bulls on pace for — if not the league’s best record — the top seed in the Eastern Conference in this shortened season.
The adidas “Fast Don’t Lie/Light Delivers” campaign seems even more so fitting now — going beyond his quickness from and one man fast break abilities — given his quick ascension to one of the league’s best players.
With as much as he’s accomplished in only four years in the league, Rose has always acknowledge those who’ve helped him mature into the man and player is his, first, most importantly his brothers and the woman he calls his heart and the reason he plays the way he plays; Brenda Rose.
In honor of her presence in their top pitchmen’s life, adidas came up with the idea to create a shoe symbolic of her meaning to the NBA’s reigning MVP.
Debuting the shoe last Thursday in Madison Square Garden against the New York Knicks, Rose went for 32 points and 13 assists in a 105-102 Bulls win.
Against the Milwaukee Bucks, just two nights later in the “Brenda” adidas adiZero Rose 2.5 once again, he would score 26 points (16 in the first), to go with 13 assists and 7 rebounds in 113-90 win for Chicago.
Rose spoke briefly about the shoe with CounterKicks before Saturday’s game in Milwaukee.
“They gave me the idea on making the shoe with my mom’s name,” Rose said. “I didn’t know that it was going to be this shoe. My mom loves red so we went with the red colorway and named it after her. She was going crazy over it when I talked to her over the phone the night I told her.
“She loves it, the city loves it. I’m just happy with adidas. Like I’ve said before, they been loyal to me and they’ve really been pushing my brand.”