adidas fans the Madness.
March Madness, among the most exciting basketball played anywhere, is here. And adidas has all new gear for it.
To tip-off college basketball conference tournaments this week, adidas
today unveiled the new, ultra-lightweight adidas adizero uniform for
Baylor University, University of Cincinnati and University of
Louisville. The uniforms are on average 28 percent lighter than the
schools’ previous uniforms to keep players lighter and faster on court
during the most important time of year.
Building on adidas Revolution 30 uniform technology used in the NBA, the
adiZero uniforms feature a ClimaCool zone which moves heat and sweat
away from the body to keep the jersey from gaining weight during heavy
sweating. An unlined short sheds weight from the uniform and provides a
more comfortable, closer fit with compression base layers, while the
short’s four-way stretch works with the body’s natural movement to
increase mobility during quick lateral movements and sprints.
The uniform’s amplified school colors were created exclusively for this
year’s NCAA tournament run and pay homage to the high intensity of March
Madness. The limited edition print’s camouflage design is inspired by
teamwork on the court.
The adiZero uniform will debut on-court with Cincinnati and Louisville
during the Big EAST Tournament March 6-10 at Madison Square Garden and
with Baylor University during the Big 12 Conference Tournament March
5-10 in Kansas City, Missouri.
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