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The $250 Nike LeBron 9 Elite “South Beach”

Nike takes its talents back to South Beach.

The most hyped colorway over the last year in athletic footwear? The “South Beach,” first demonstrated by the Mint Candy/Pink Flash colorblocked Nike LeBron 8 which retailed for $160 and now tracks close to $1000 a pop on eBay and secondary markets.

LeBron’s “South Beach” version this year uses the post season edition Nike LeBron 9 Elite as a canvas but the eye popping style isn’t exactly the same, with a majority upper body of grey. Close enough. Club725.com just spilled all the photos on the previously unseen shoe. A shoe that we were told wasn’t going to happen! But suppose there’s some wiggle room here.

Nike LeBron 9 P.S. Elite
Colorway: Wolf Grey/Mint Candy-New Green-Pink Flash
Style number: 516958-001
Retail: $250


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Category : Nike

Comments (13)

God damn I want these!

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What’s the difference, besides replacing the woven material with carbon fiber? Every other PS iteration had some sort of technical change, like the transition from an air max unit to zoom air cushioning. What, other than minor cosmetic changes in branding and color hits, warrant a $90 up charge?

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Excellent question Titus, Carbon Fiber molds are expensive and that is a large piece but I don’t know if it justifies that much of an increase. Nike is probably testing the waters and they succeed it could get interesting.

I just think it is a dope color and pattern. I am happy to see the thickness of the material change go away in the upper to really lighten the design as well.

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They’re just trying to break the consumer.

I doubt the Carbon side-wall is functional, since it’d turn the shoe into a brick to have a wall of carbon over the mid-foot, and heel(or real, but that’ll show soon enough, you can’t color carbon, so if it can change color, it has ‘liquid carbon’ at best, TPU dipped in carbon, it takes on 60-80% of the functionality, but you can color it, plus, it’s a LOT cheaper), with a Huarache top(because this is basically the Huarache 08 collar).

Basically this is just to force the price up across the board, by claiming luxury.

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Nike is definitely testing the waters on this to see how much the consumer is willing to pay. I’m not a Lebron shoe fan so this is a non-issue for me. However, like B said, “It could get interesting” if this foolery proves to be successful.

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Uhhhh, what happened to the new and improved Zoom Max? Nike is no longer going after athletes, they are going after suckers, period.

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I just hope other sneaker companies don’t start “testing the waters.” Honestly for some footwear that whom ever buys will never play basketball in them, this increase in price is ridiculous. At this rate, by the time my son turns 14 shoes are gonna cost $600.

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no doubt the colorway is hot, and i wouldn’t mind owning that colorway, but i’m not enough of a fan or a sucker to fall for the whole “testing the water” approach.

that’s like telling a girl, “just the tip”.

IDEALLY, the shoe would flop and we would send the message that we are tired of paying for for “exclusivity” and demand actual substance and innovation in something that’s going to cost a quarter of a thousand dollars.

REALISTICALLY though, the hypebeasts will line up and make the shoe a success in terms of demand…but not because it changed the game in any substantial way.

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@Nene33, that is exactly what I am afraid of. If it were legit Carbon Fiber, I could somewhat get behind it. But what scares me is if it does take off than basically they will keep offering halfway versions of technology at extremely high prices.

@Titus, you know the Hypebeasts are showing up for these! I wanted to wait and hopefully get them on discount or get a swoosh account connect but I know that shit will sell out in hours.

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I’d love a pair of these too but you can bet there’ll be a week long campout on this one. I suppose it was smart for Nike to save their most craved colorway “South Beach” and deploy it on their $250 “test price” shoe. No matter what, this shoe is going to get buzzed now.

The carbon fiber wrap on this shoe had to be individually molded per size, so it’s quite pricey. But as you guys are saying, it wouldn’t add it so much so that this shoe NEEDS to be $250. They probably could have done it in the $200-225 range. This is a test case. A bridge. They are both evaluating and priming the consumer for what’s next. Which is another $10 on next season’s standard shoe, Nike LeBron X at $180. And then making the giant leap to $315 for the Nike LeBron X+. This Elite shoe is a stepping stone to that. They get you here, then then $300 shoe doesn’t look as crazy, relatively speaking. But yeah, if you want to send a message about prices, then you need to vote with your money by not buying it. I am going to assume Nike limited this product just to the point where they know it will sell out so everyone gets in a big hyped up fuss about it and then that buzz rolls over to Lebron X and other high priced offerings. So whether you buy it or not, Nike has probably rigged this so well, and they’re great at it, that it’ll smoke and they’ll keep running with it. It’ll be at a certain point on a bigger, more mass produced offering that a high price point fails and is rejected by consumers and then companies will get the message. But I don’t think we’ve reached that point yet. Foams blaze out at $225 now and Jordan Retros all sell at $160+. It’s going to take a while for all this to digest, as people continue to lap it up without any regard right now.

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They learned their lesson a few years ago with the BattleGrounds series, where they were charging $200 and $250 for “Platinum” versions of the Air Max Elite and Flightposite 3 respectively. They failed miserably and I saw those shoes at high discounts and at outlets weeks later, but it was all because they were so readily available. These Lebrons will definitely be limited, since that’s the only way to make over-priced items seem relevant (bape, supreme, reebok ice cream shoes, etc etc).

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B: wow, if you can’t even get a hook to score these, then that’s saying something. You rub elbows with Tinker Hatfield, for goodness sake!

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@John, you pretty much nailed my exact feelings on it. We can’t blame Nike for this happening, we have to blame ourselves for allowing it. Especially whenever release sells out every weekend.

@Titus, I think there is a far difference in these then the “Platinum” versions of the Battleground series. Which were dope shoes by the way! Those were just material finish changes if I recall correctly where is this pretty much an all new upper.

And at your Tinker comment thats hilarious. I still buy most of my Nike product.

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