Final thoughts on the CounterKicks x PEAK Basketball Design Competition:
Like with all the other design competitions we’ve seen on CounterKicks, it’s exciting to see entries from all over the world. There are a lot of talented designers out there and it also shows that the passion for the sport is truly global.
There were a lot of good ideas and great inspiration stories. What set the winners apart was their ability to translate their vision and intent into a great performance product that athletes can connect with. They developed their initial idea into a concept that could work and gave thought to how it would all come together which adds a more believable and tangible quality to their design. The idea and inspiration story is what grabs us and gets the mind racing, but the execution and ability to articulate it is what makes the design stand out and resonate. All of the top 10 have some good inspiration story or performance quality to their entries and we’d love to see the participants continue to grow their concepts and try to develop them even more.
-Trung Tran, Designer at PEAK Sports USA