#8) PEAK Basketball Design Concept
Designer: Karabo Anoh
Shoe name: PEAK SP
Design description: PEAK “SP”- Allowing the feet to gain natural strength and responsiveness.
The story…
The idea behind the Peak SP (Strictly Performance) started out as a concept on how to provide the players with the best shoe that will boost their game and help them achieve greater performance while playing.
Every great athlete trains hard to maintain their game and keep their bodies in shape. From runners running barefoot to aqua running for an alternative form of training or recovery, they all want to keep on improving everyday.
From that, I thought of the basketball player foot (feet) as the entire human body. I wanted the foot (feet) to gain more strength, agility and responsiveness while playing, and that, will benefit the players in the long run.
This was the goal I wanted the shoe to achieve and to deliver.
I wanted the shoe to be strictly performance. Removing unnecessary conventional parts of a shoe while keeping only those needed. This will make the foot (feet) feel more natural, free and perform better on its own.
I started sketching many concepts and looking at some architectural supportive structures for inspiration to design an upper that will achieve that with the least amounts of parts, and that’s when I came up with the INJEX FOAM PALM (I.F.P TECHNOLOGY) structure.
The INJEX FOAM PALM is design to allow the foot to work naturally with no restriction. It is flexible, supportive with segmented fingers hugging the exposed sock and maintaining the entire foot in place and grounded to prevent injuries.
The I.F.P upper by only providing necessary support on key areas helps the foot muscles to build strength while performing and becoming stronger on their own.
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Design feedback by Brett Golliff:
The idea of minimizing parts is great but I feel like your design became more about an execution of styling and less about what parts you need and don’t need. Lightweight footwear has been a huge push over the past five years and I am sure it will be for the next five years but the major element that this design is lacking is what parts are you giving up and why you are giving them up.
It is always good to find ways of minimizing parts to improve on design but don’t forget the necessary questions to get the end result you are looking to achieve.
Design feedback by Trung Tran:
I like the simplicity and fluidity of the design. I can picture the shoe flexing and moving and how those individual support fingers flex and warp with the foot. The outsole also ties in well with the upper. The design intent was to remove unnecessary parts of a shoe while keeping only those needed. Unfortunately, it’s unclear how he set off to achieve that exactly. It would have great to have one of the pages illustrate how different the construction of his shoe is or show what has been removed. Is the heel counter still there? A midfoot plate? Which layers in the upper were removed? How does having a PU decorative logo on the outsole fit into this bare-bone minimal approach?

















Great job to all the finalists and congratulations to the winner Brandon!
It was fun to be a judge in this competition and I can’t wait for the next one. It is great to see all the entries and the growth that many designers have had. Good job to everyone how entered.
B
Congrats everyone on their hard work. It was a lot of fun participating with you all. And of course congrats to the winner!
So I take that there isn’t going to be three finalists anymore getting flown to LA, or is just the winner going? Congrats Brandon on the win by the way!
Congrats to all the finalists and the winner Brandon!
some really sick designs,very impressive!
thanks, propers and respect to brett and trung for taking time out of their busy schedules to provide us with feedback and insight from where it matters the most…people who are actually in the industry. it’s always cool to see folks like you two, who inspire, guide and encourage those who are trying to break into the field.
more propers and respect to john for giving us an outlet and forum to not only participate in competition, but go the extra mile and get folks like brett and trung to view our work and give us feeback.
congrats not only to the finalists and winner, but to everyone who participated. i would love to see all the entries!
So much design talent from across the globe, we appreciate everyone who entered this competition! Lots of great new talent who just missed the cut too. Keep staying involved, it’ll pay off. And as I’ve said before, you’re all more than welcome to post a link to your concept if you didn’t make the judges’ top 10. Congrats to each and every person really who made the effort to put together a solid idea and submit a design.
Winners trip to LA is being coordinated directly by PEAK, so they’ll be in touch and we’ll make sure to bring full coverage of the event.
Congrats to Brandon on the win. Also solid designs from Ventsislav and Christopher Woollett and congrats to everyone who participated.
Thanks to John, Brett and Trung for the time and effort they’ve put into this comp and made it happen
Hello everyone. Melvin here. Big shout out to Counterkicks and Peak for putting the contest together. John Brilliant did a swell job at keep people informed about the contest and answering questions along the way. It is an honor to have Brett Golliff and Trung Tran to take the time out to provide valuable feedback that helps us grow as designers.
There’s awesome work by everyone who made the Top 10 and congrats to Brandon on the winning design! It’s really inspiring to see the different directions that people went in during the creative process, especially with the innovations designed to elevate the player’s game. I’m sure all the people who entered had some sweet concepts and it’d be sick to check those out as well.
Thanks again to everyone who helped put this together!
Hello, everyone!
First, congrats to everybody who made it, some really nice stuff over here! Thanks also to Brett and Trung for the feedback. Hopefully there will be more comps in the future too! Keep them coming! Ole!
I’m a little late to the party but I wanted to say thanks to John for putting on another great comp with a great company. Thanks to Brett and Trung for taking time out to help all of us designers get better.
I’m grateful for the win, especially among some really nice entries!
Keep on sketching!
Hi,
Sorry for the late respond.. Congrats to Brandon who really did an awesome design. Great appreciation to Brett Goliff and Trung Tran for the their time reviewing all of the finalist entries. I’m very greatful to become one of the finalist, it really is a great achievement for me. The review from the judges will help me to develop my skills and design understanding. Just like John B. said, keep staying involved it will pay off. Thanx to CK and Peak for the competition so that we, designer from outside US, can participate and be part of the international footwear design community also get known ^^
Best wishes for CK from Indonesia!!
Thanx to all the people who made this competition!!