#5) PEAK Basketball Design Concept
Designer: Christopher Woollett
Shoe name: PEAK Prisym
Design description: In the depths of the earth and darkness of the sea, experiments and survival of the fittest go hand in hand. You see the athlete at their Peak, but you rarely see the hidden journey to victory.
This design emits a subtle danger that belies the confidence in defense and attack. Training deep in thought and determination relates to the depths of the sea where organisms use light, and the lack of it to get ahead of the competitor — to find its prey and defy its hunter.
To experiment and try the unknown, break out of the comfort zone is where the heel adapts and reacts to the user. Under the ground the HTC tries to find the origins of our universes, the Prysim tries to find your original creativity. Using a key the user can adjust the rigidity of the impact zone for exploration of the limits…and to go beyond them.
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Design feedback by Brett Golliff:
Chris did a good job of illustrating his concept not only in sketch form but also in his final renderings. You can tell he really knew how his form wrapped in all views. It was very good. He also did a good job of creating a very unique story from a unique inspiration.
I feel like his sole unit is where this design could use the most refinement. His upper is simple and detailed in appearance but complex in performance, there is a purity to it that is very nice. Whereas his sole unit fails to capture that and appears to be busy and sectioned off. It almost looks as if it belongs on a different design.
Design feedback by Trung Tran:
Nice sketching and rendering. The presentation on the last page is solid. The upper is visually intriguing and has a nice aggressive and feral aesthetic to it. I can see the cues with the deep sea plankton, but overall this entry was a bit too conceptual and left a couple questions unanswered. There were a few things mentioned but not developed or explained enough, such as the Tuned Mass Damper and the key to adjust rigidity in the impact zone.
The contact pads at the forefoot seem to be foam which would not be very good for traction. Also, the outsole could tie in with the upper some more and the refracted light on the outsole doesn’t add much to the story or performance.

















Great job to all the finalists and congratulations to the winner Brandon!
It was fun to be a judge in this competition and I can’t wait for the next one. It is great to see all the entries and the growth that many designers have had. Good job to everyone how entered.
B
Congrats everyone on their hard work. It was a lot of fun participating with you all. And of course congrats to the winner!
So I take that there isn’t going to be three finalists anymore getting flown to LA, or is just the winner going? Congrats Brandon on the win by the way!
Congrats to all the finalists and the winner Brandon!
some really sick designs,very impressive!
thanks, propers and respect to brett and trung for taking time out of their busy schedules to provide us with feedback and insight from where it matters the most…people who are actually in the industry. it’s always cool to see folks like you two, who inspire, guide and encourage those who are trying to break into the field.
more propers and respect to john for giving us an outlet and forum to not only participate in competition, but go the extra mile and get folks like brett and trung to view our work and give us feeback.
congrats not only to the finalists and winner, but to everyone who participated. i would love to see all the entries!
So much design talent from across the globe, we appreciate everyone who entered this competition! Lots of great new talent who just missed the cut too. Keep staying involved, it’ll pay off. And as I’ve said before, you’re all more than welcome to post a link to your concept if you didn’t make the judges’ top 10. Congrats to each and every person really who made the effort to put together a solid idea and submit a design.
Winners trip to LA is being coordinated directly by PEAK, so they’ll be in touch and we’ll make sure to bring full coverage of the event.
Congrats to Brandon on the win. Also solid designs from Ventsislav and Christopher Woollett and congrats to everyone who participated.
Thanks to John, Brett and Trung for the time and effort they’ve put into this comp and made it happen
Hello everyone. Melvin here. Big shout out to Counterkicks and Peak for putting the contest together. John Brilliant did a swell job at keep people informed about the contest and answering questions along the way. It is an honor to have Brett Golliff and Trung Tran to take the time out to provide valuable feedback that helps us grow as designers.
There’s awesome work by everyone who made the Top 10 and congrats to Brandon on the winning design! It’s really inspiring to see the different directions that people went in during the creative process, especially with the innovations designed to elevate the player’s game. I’m sure all the people who entered had some sweet concepts and it’d be sick to check those out as well.
Thanks again to everyone who helped put this together!
Hello, everyone!
First, congrats to everybody who made it, some really nice stuff over here! Thanks also to Brett and Trung for the feedback. Hopefully there will be more comps in the future too! Keep them coming! Ole!
I’m a little late to the party but I wanted to say thanks to John for putting on another great comp with a great company. Thanks to Brett and Trung for taking time out to help all of us designers get better.
I’m grateful for the win, especially among some really nice entries!
Keep on sketching!
Hi,
Sorry for the late respond.. Congrats to Brandon who really did an awesome design. Great appreciation to Brett Goliff and Trung Tran for the their time reviewing all of the finalist entries. I’m very greatful to become one of the finalist, it really is a great achievement for me. The review from the judges will help me to develop my skills and design understanding. Just like John B. said, keep staying involved it will pay off. Thanx to CK and Peak for the competition so that we, designer from outside US, can participate and be part of the international footwear design community also get known ^^
Best wishes for CK from Indonesia!!
Thanx to all the people who made this competition!!