#3) PEAK Basketball Design Concept
Designer: Ethan Lee
Shoe name: PEAK Duo
Design description:
Theme
The progression of athletes behind the scenes got me thinking about transformation and change. The effort they put in is to achieve one thing: getting better. In order to create a shoe that covered all the bases for a basketball player, I knew I needed to have 2 products: a trainer and a basketball shoe. The challenge of combing the two mostly surrounded mechanics and material selection.
The Beast
From the theme of transformation, I drew inspiration from werewolves. Not only are they the embodiment of change, but they also represent a viciousness that an athlete should try to parallel. During a game there are rules and referees, but off the court an athlete has the freedom to release all reservations. Aesthetically I didn’t want to make anything too literal; when I look at a werewolf I see elegant curves balanced with extremely sharp angles. The raised strips near the ankle on the outer skin were inspired by the way the ribcage pops out during a wolf transformation.
Knit-Tough
It’s no secret barefoot training is a growing trend. Incorporating it into my concept depended on the outsole. Having a rubber outsole inside another shoe wouldn’t be practical. I wanted to solve this problem with a material solution, not by introducing a bunch of extra parts. After some research, I found a company called Swiss Barefoot that manufactures outdoor “sock-shoes” with knit fabric that is reinforced with a bit of Kevlar and then laminated for extra protection and grip. While their product is made for rugged outdoor use, indoor gym use wouldn’t need too much Kevlar. Having a toughly knit outsole would provide the protection of a traditional outsole, without having the thickness of rubber. In this way, the trainer would be machine-washable and could slip into an outer shell easily as if the user was wearing socks.
Lockdown
Once inside the outer skin, the trainer would be locked down by a thick elastic mid-foot strap and two snap buttons at the heel. To link a low-top with a high-top, I made the trainer tongue extra long so that it can fold down or fold up depending on usage. When folded up, the skin’s Velcro strap would wrap around it and secure the user’s ankle.
Visual Indication of Work
A shoe’s form might not be able to change during use, but why can’t the color? By using a thermochromic fabric panel at the forefoot of the outer skin, there would be a change of color depending on the amount of heat being emitted by your feet. The more time you spend on the court and the more effort you put in, the more the color would change.
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Design feedback by Brett Golliff:
Ethan did an excellent job on his rendering and explaining his concept but I think his concept is a slight example of putting too much into his design. He had two unique story elements that each could and would take a lot of development in their own right.
The idea of a color changing story from heat is awesome, it’s a little counter intuitive from a performance shoe because you don’t really want to feature your foot getting hot but it could make for a very unique aesthetic. I would have liked to see how you could have made this feature more dynamic, especially because today’s basketball market is so focused on colorways it would have been cool to see some interesting combinations and how the heat made the color react and interact with the pattern.
As for the modularity in the shoe, it is a great idea and an obvious trend. I think you could have taken your Kevlar sock idea and expanded on how the Kevlar interacts to lock you down. Modularity creates a lot of elements to a shoe that all deserve their own focus, you have to balance what is going on with the aesthetic and the function to make sure it isn’t too over bearing to the consumer.
Right now what you have provided is the beginning stages of what could be a really great design. I think if you went back and did a little refinement you have an excellent portfolio piece!
Design feedback by Trung Tran:
This is a really interesting concept around modularity. I can’t think of a shoe out there where at least one of the elements remains functional when disassembled (except for those rain overshoes). Modularity is great for customizing and fine tuning a product to your needs, but this concept really adds more value to each element.
I think knit-tough was a great find for the intended use, but considering Ethan researched the Swiss Barefoot Company, I think his design solution for the training shoe is overbuilt. The SPS from the Swiss Barefoot Company is a reinforced sock that seems pretty suitable as-is for weight lifting, cardio machines and light running. He over-thought it by making the upper more complex and losing that seamless sock fit. It would have been interesting for him to evolve the sock idea and maybe look at how socks are made. He could have played with the knit or the thread to make it more breathable or see what other no sew application could have been used to reinforce the sock if he needed.
Great explanation and exploded views. The size, proportions, and really sharp corner of the quarter triangles look off to me. I’m not sure how relevant it is to have a thermochromic panel at the vamp. Doesn’t it mean that heat is building up and that it’s not very breathable?
Ethan’s original design intent was cool, but it could have been more focused and efficient.

















Great job to all the finalists and congratulations to the winner Brandon!
It was fun to be a judge in this competition and I can’t wait for the next one. It is great to see all the entries and the growth that many designers have had. Good job to everyone how entered.
B
Congrats everyone on their hard work. It was a lot of fun participating with you all. And of course congrats to the winner!
So I take that there isn’t going to be three finalists anymore getting flown to LA, or is just the winner going? Congrats Brandon on the win by the way!
Congrats to all the finalists and the winner Brandon!
some really sick designs,very impressive!
thanks, propers and respect to brett and trung for taking time out of their busy schedules to provide us with feedback and insight from where it matters the most…people who are actually in the industry. it’s always cool to see folks like you two, who inspire, guide and encourage those who are trying to break into the field.
more propers and respect to john for giving us an outlet and forum to not only participate in competition, but go the extra mile and get folks like brett and trung to view our work and give us feeback.
congrats not only to the finalists and winner, but to everyone who participated. i would love to see all the entries!
So much design talent from across the globe, we appreciate everyone who entered this competition! Lots of great new talent who just missed the cut too. Keep staying involved, it’ll pay off. And as I’ve said before, you’re all more than welcome to post a link to your concept if you didn’t make the judges’ top 10. Congrats to each and every person really who made the effort to put together a solid idea and submit a design.
Winners trip to LA is being coordinated directly by PEAK, so they’ll be in touch and we’ll make sure to bring full coverage of the event.
Congrats to Brandon on the win. Also solid designs from Ventsislav and Christopher Woollett and congrats to everyone who participated.
Thanks to John, Brett and Trung for the time and effort they’ve put into this comp and made it happen
Hello everyone. Melvin here. Big shout out to Counterkicks and Peak for putting the contest together. John Brilliant did a swell job at keep people informed about the contest and answering questions along the way. It is an honor to have Brett Golliff and Trung Tran to take the time out to provide valuable feedback that helps us grow as designers.
There’s awesome work by everyone who made the Top 10 and congrats to Brandon on the winning design! It’s really inspiring to see the different directions that people went in during the creative process, especially with the innovations designed to elevate the player’s game. I’m sure all the people who entered had some sweet concepts and it’d be sick to check those out as well.
Thanks again to everyone who helped put this together!
Hello, everyone!
First, congrats to everybody who made it, some really nice stuff over here! Thanks also to Brett and Trung for the feedback. Hopefully there will be more comps in the future too! Keep them coming! Ole!
I’m a little late to the party but I wanted to say thanks to John for putting on another great comp with a great company. Thanks to Brett and Trung for taking time out to help all of us designers get better.
I’m grateful for the win, especially among some really nice entries!
Keep on sketching!
Hi,
Sorry for the late respond.. Congrats to Brandon who really did an awesome design. Great appreciation to Brett Goliff and Trung Tran for the their time reviewing all of the finalist entries. I’m very greatful to become one of the finalist, it really is a great achievement for me. The review from the judges will help me to develop my skills and design understanding. Just like John B. said, keep staying involved it will pay off. Thanx to CK and Peak for the competition so that we, designer from outside US, can participate and be part of the international footwear design community also get known ^^
Best wishes for CK from Indonesia!!
Thanx to all the people who made this competition!!