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Everything That Happened At The adidas adiZero Crazy Light 2 Media Launch Before It Happened

Wish you were here. Because adidas setup their official media launch for the all new, ultra lightweight adiZero Crazy Light 2 the right way. Flight to LA. Airport pickup with a driver holding name signs on an iPad. Booked stay in a sumptuous suite inside the Viceroy Hotel in Santa Monica. Welcoming gift with a fresh pair of adidas Originals Crazy Light Forums on the bed. Some time to kill hanging at Pacific Park along the Santa Monica Pier. Pool side dinner and drinks. Bagels and breakfast. Bus ride with media to the LA Clippers practice facility for the Crazy Light 2 unveiling. Here’s the photos that tell that story, as taken by CounterKicks contributor Rajah who experienced it all leading up to the launch. This was day 1, yesterday, (and a little slice of today too), courtesy of the great team at adidas Hoops…


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Comments (5)

I like what they are doing, I like it a lot.

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Jealous…this event looks sick. As does the shoe – I must cop.

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how i wish i was invited…

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Good stuff, great impressions, and the Crazy Light 2′s looking great too. 8)

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Great work out there Raj! adi hooked it up on that Viceroy suite! Ha @ the B-room shot.

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