You are. And it’s also a question Under Armour is asking women in “a competition to redefine the female athlete.”

Declaring a goal is how it starts on whatsbeautiful.ua.com and April 23 is when the competition officially kicks off. 10 finalists will be announced on June 26 with each receiving $1,000 in fancy UA gear and the top three picks (as chosen by the public) will be “sponsored” by UA and receive the following benefits:

Training with UA celebrity trainers, a nutritionist consultation and gear for a year featuring the latest Under Armour products. These three women will become the new faces of the brand,­ participating in Under Armour Women’s marketing efforts and gaining access to special events.

So go show Under Armour what’s beautiful, ladies.