Robert Griffin III might be the 1st pick in the 2012 NFL Draft. Maybe the 2nd pick. Highly unlikely he’ll slip beyond that. But RGIII still embraces the number 3. Why? Well, he’s the third Robert Griffin in his fam, and he’s helping adidas launch the all new adiZero Sonic 3. The aS3 is a training shoe and running shoe rolled into one. Rob and adidas put together this info, these pics, and this commercial to tell you all about it.
PORTLAND, Ore. (April 18, 2012) – Today adidas debuts the new adizero Sonic 3 TV commercial featuring top NFL draft prospect and Heisman Trophy winner Robert Griffin III training in the versatile and lightweight running shoe available exclusively at Dick’s Sporting Goods.
Designed to be lightweight with enough support and traction for speed drills and weight training, the adizero Sonic 3 is the athlete’s ultimate running shoe for year-round workouts.
In the commercial that debuts today on YouTube and premiers on television April 21, the former record-setting Baylor quarterback and three-sport high school athlete accelerates quickly through footwork drills and sprints in the adizero Sonic 3.
“The first thing that comes to mind when you put on the adizero Sonic is how light it is,” said Griffin III. “It gives you a lot of support so you can run long distances, but you can use it multiple ways. It has support so you can lift in it and stay comfortable during a full day’s workout.”
The commercial, which was partially shot at Baylor’s Floyd Casey Stadium where Griffin III set or tied more than 50 school records, looks at how the heavy weight of pressure and heat of the spotlight are shattered by what lightweight adizero shoes deliver.
“The adizero Sonic 3 was built for the high school athlete with a faster, more aggressive look,” said Mikal Peveto, director of running for adidas America. “This is the ultimate go-fast shoe that runners, football players and baseball players alike will use to break records to get to the next level.”
Peveto continued, “The newest member of the adidas family, RGIII, proved that adizero lightweight shoes are core to a successful training regimen with his explosive start off the line with the fastest 40-yard dash time for a quarterback in half a dozen years and a near flawless Pro Day performance.”
With maximum durability, the lightweight adizero Sonic 3 is built for speed and features full length adiPrene+ midsole technology for responsive cushioning with each stride. The shoe’s stitchless SprintWeb, provides superior support to ensure your foot stays in place without extra weight. An air mesh and totally new designed upper construction offer maximum breathability and comfort.
adidas running innovates high performance footwear and apparel with easy to understand benefits to help athletes of every level get faster and better for their sport. For more information visit adidas.com/adizero and facebook.com/adidasrunning.