Suspend your disbelief.
After years of development, Rockport has launched the truWALKzero. The shoe is one of RP’s lightest ever, with a super flexible, ultra lightweight sole aided by adidas ADIPRENE tech. Performance artist Johan Lorbeer and his team joined in to model the shoe.
Johan who is famous for creating gravity defying installations off buildings and structures all around the world, suspended himself off a custom designed Rockport truWALKzero cube along with his team member Maren to illustrate the zero gravity/lightweight quality of the shoes. The installation created a commotion on the street as everyone tried to figure out how exactly they were suspended in mid-air next to a cubical structure.
Pics of the midtown Manhattan launch and tru below. The truWALKzero is available now at Rockport.com.