
Suspend your disbelief.
After years of development, Rockport has launched the truWALKzero. The shoe is one of RP’s lightest ever, with a super flexible, ultra lightweight sole aided by adidas ADIPRENE tech. Performance artist Johan Lorbeer and his team joined in to model the shoe.
Johan who is famous for creating gravity defying installations off buildings and structures all around the world, suspended himself off a custom designed Rockport truWALKzero cube along with his team member Maren to illustrate the zero gravity/lightweight quality of the shoes. The installation created a commotion on the street as everyone tried to figure out how exactly they were suspended in mid-air next to a cubical structure.
Pics of the midtown Manhattan launch and tru below. The truWALKzero is available now at Rockport.com.
-
truWALK Zero Wingtip (MENS K72867)
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/truWALK-Zero-Wingtip-MENS-K72867.jpg&w=650&h=440&q=100&a=t
-
truWALK Zero Wingtip (MENS K72866)
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/truWALK-Zero-Wingtip-MENS-K72866.jpg&w=650&h=440&q=100&a=t
-
truWALK Zero Welded Lace Up (WOMENS K72987)
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/truWALK-Zero-Welded-Lace-Up-WOMENS-K72987.jpg&w=650&h=440&q=100&a=t
-
truWALK Zero Welded Lace Up (WOMENS K72986)
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/truWALK-Zero-Welded-Lace-Up-WOMENS-K72986.jpg&w=650&h=440&q=100&a=t
-
truWALK Zero T-Toe Sport (MENS K72875)
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/truWALK-Zero-T-Toe-Sport-MENS-K72875.jpg&w=650&h=440&q=100&a=t
-
IMG_1619
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/IMG_1619.jpg&w=650&h=440&q=100&a=t
-
IMG_1607
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/IMG_1607.jpg&w=650&h=440&q=100&a=t
-
IMG_1580_rev
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/IMG_1580_rev.jpg&w=650&h=440&q=100&a=t
-
IMG_1559
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/IMG_1559.jpg&w=650&h=440&q=100&a=t
-
IMG_1554
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/IMG_1554.jpg&w=650&h=440&q=100&a=t
-
IMG_1541
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/IMG_1541.jpg&w=650&h=440&q=100&a=t
-
IMG_1531
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/IMG_1531.jpg&w=650&h=440&q=100&a=t
-
IMG_1528
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/IMG_1528.jpg&w=650&h=440&q=100&a=t
-
IMG_1483
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/IMG_1483.jpg&w=650&h=440&q=100&a=t
-
IMG_1477
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/IMG_1477.jpg&w=650&h=440&q=100&a=t
-
IMG_1476
http://counterkicks.com/wp-content/plugins/slideshow-gallery/vendors/timthumb.php?src=http://counterkicks.com/wp-content/uploads/2012/04/IMG_1476.jpg&w=650&h=440&q=100&a=t
Not going to say how they exactly do it, but it’s pretty cool. And it’s a neat way to promote the shoe.
My photos from here…
http://andykropa.wordpress.com/2012/04/05/april-5-2012/