PUMA is hitching their cat on Global Rallycross, becoming the official sponsor of the 2012 Subaru PUMA Rallycross Team. A three-man driving team lead by BMX legend Dave Mirra will sport PUMA’s “Zombie Cat” logo graphic on their new Subaru WRX STI rally cars and on a collection of rally car inspired lifestyle wear hitting retail in June. PUMA is also introducing a new performance racing shoe named the PRX Subaru for the event. Speed through the official press release below for more details and a three minute video of the cars and kicks in action.
PUMA® Speeds into Global Rallycross:
Brand Becomes Official Sponsor of Global Rallycross Championships and the Subaru PUMA Rallycross Team
Sportslifestyle brand PUMA® is entering the rally circuit with the official sponsorship of Global Rallycross Championship and the Subaru PUMA Rallycross Team. The six-round 2012 Global Rallycross Championships kicks off May 26th in Charlotte, and will hold races in speedways across the US this summer. This made-in-the-USA variation on the established European sport of rallycross pits small production-based cars against each other for door-to-door racing featuring dirt, asphalt, and a 70′ gap jump. The Global RallyCross Championship combines the best aspects of circuit racing, off-road racing and rally competition to deliver intense action in a variety of fan-friendly environments. As a sponsor, PUMA becomes the official supplier of team and racewear and the exclusive licensing partner to the team for footwear and apparel.
The Subaru PUMA Rallycross Team is the factory-backed rally team for Subaru of America managed by Subaru technical partner Vermont SportsCar. PUMA and Subaru’s strong histories in motorsport and the brands’ collective following across sport and lifestyle bring a new energy to Rallycross. The all-star, three-man driving team is captained by BMX legend and professional Rally athlete Dave Mirra.
The team will be competing in 2012 Subaru WRX STI rally cars that have a fresh new look for Rallycross featuring a unique Zombie Cat graphic. PUMA brings a fun and colorful design aesthetic that, when mixed with the adrenaline of the sport, is sure to excite drivers, fans and spectators alike. Mirra and the team will sport official fireproof PUMA racing suits emblazoned with Zombie Cat graphics and a new performance racing shoe called the PRX Subaru. PUMA will be releasing lifestyle footwear, tees and accessories inspired by the team and rally cars beginning in June.