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Interview With David Goldberg, The Man Behind The Rebirth Of Ewing Athletics

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CK: What’s your favorite Ewing shoe and colorway of that shoe?

Goldberg: My favorite model is probably the White/Blue/Orange home 33 Hi. That is the shoe that first caught my eye as a kid and started the whole thing for me. My favorite technical design shoes are the Focus and the Image.

CK: What did Pat’s shoes mean to NYC culture and pop culture at large in the early ’90s?

Goldberg: In the early ’90s, Ewing shoes had a huge significance on NYC and hip-hop and pop culture as a whole. At the time, hip-hop was first becoming mainstream and spreading globally. NYC was the epicenter of this culture and whatever fashion trends were hot on the streets of NYC were emulated by the rest of the country and world. This golden era is still influential today as kids in Europe and Asia remain devoted to this era of music and fashion, and in these areas we have received a tremendous amount of interest from fans and consumers. Also at the time, playing in NYC was more important visibility-wise than it is now, as there was no internet then and very few national cable games. Most of the national games were Sunday afternoon NBA on NBC games and they only showed the big markets, so Patrick and the Knicks were very visible to the entire world, much more so than a small market star like Karl Malone or Clyde Drexler would have been.

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Category : CounterKicks, Ewing Athletics, Features, Interviews

Comments (3)

Great interview on the Ewing Athletics bringback.

Dave: have you guys discussed or have any plans to introduce NEW models into the Ewing line, or is this 100% a throwback/legacy only return?

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Many thanks to David for all the info on EA’s return.

Excited to give the 33 Hi a go after all these years.

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Ewing 33 was NYC special back in the day ! Will this
Shoe be made enough to be easy to get ? I need at least 3 pair !!

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