CK: What has NYC’s reaction been to the line coming back? What have New Yorkers and fans in general told you?
Goldberg: NYC fans are very excited, especially for the Knick themed colorways. A lot of the feedback I have gotten is that people miss Patrick the player since the team has struggled over the past 12 years without him and are very happy to see something that relates to him back on the market.
CK: Why do you think Ewings resonate so much with sneaker fans?
Goldberg: Ewing resonates so much with sneaker fans because it was an original outside of the box idea and was wildly successful for a period of time. Eight years before Jordan, Patrick had his own brand, which was unheard of at the time. By 1994 the company was grossing over $50 million per year in worldwide sales. Obviously in today’s market, retro shoes have become the number one product in the market, with today’s fan having a never-ending appetite for the classics of yesteryear. Many other companies from this era have been brought back and had unsuccessful relaunches because they failed to establish a true connection with today’s consumer and did not stay true to the original product itself. The Ewing shoes themselves, especially the 33 Hi, were favorites to many people worldwide and fans have been clamoring for a comeback for many years. There have been unfounded rumors over the years of the brand’s return, including some that hit the blog scene about 4 years ago, and the brand has become somewhat of an urban legend.