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Running Now: Interview With Mikal Peveto On The Heavy Details Behind The adidas adizero Feather 2

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You can’t be fast without being light. Seems common sense but in the running shoe business, a segment of the sneaker universe that has tended to cram huge tech into huge midsoles, it’s a concept overlooked more than you might think.

The traditional consumer maxim that more is more nudges company R & D and marketing wings towards producing just that kind of shoe. The argument from the other side is that a 7-ounce shoe is going to help you run more efficiently than a 14-ounce shoe. Less weight equals less resistance equals faster. That seems to be the not-so-common sense adidas has been following recently, and the brand now has basketball shoes, running shoes and cleats revolving around it.

For the latest installment of our Running Now interview series, we caught up with adidas America Director of Running Mikal Peveto to get his thoughts on how the new adizero Feather 2 runner improves upon the first edition, how they kept it light, what SPRINTFRAME does for your energy loss, how designer Ben Herath infused racing cars, and more…

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Category : adidas, CounterKicks, Features, Interviews, Running Now

Comments (2)

The New Feather design is fresh, great color ways !
Props to the Adi designer who designed this, nice interview

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Mikal gives great interviews. Love reading them always on this site. Feather 2 is a great summer look.

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