CK: Heel-to-toe drop appears well balanced. Did you guys go into the Feather 2 process with a certain type of footstrike in mind?
Peveto: We have a collection of products in our Natural segment called adiPure where we explore the varying heel-to-toe slopes but the Feather 2 is an adizero style so we stay very true to those high performance standards. Well balanced is exactly what we strive for here.
CK: Do you look at the Feather line’s aesthetics as a progression or is each shoe kind of a stand-alone?
Peveto: James Carnes, Global SP Creative Director, charged his team to come up with a visual language to help tie our adizero styles together across sports and tell a more cohesive ‘fast’ story. Obviously, ‘Form Follows Function’ at adidas, but Global Running Design Director Ben Herath, US Sports Design Director Dylan Moore (now at adidas Golf), and Global Rainman Designer Dude Robbie Fuller created the ‘Full Throttle’ visual language, taking cues from race cars whereby the bold color blocking helps frame the shoes and celebrates speed. It also creates a distinct ’15 Feet From The Show Wall’ aesthetic. The designer of the adizero Feather 2 is Ben Herath and he’s a CounterKicks regular reader so I apologize up front if I didn’t do this justice.
CK: Where do you see the Feather line headed?
Peveto: Lighter, faster, better. Repeat.
You can buy the adidas adizero Feather 2 running shoe now at adidas.com
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