Perhaps the biggest Nike Basketball leap since the original Hyperdunk in 2008, the Hyperdunk 2012 literally turned itself inside out to push the line forward. Flywire became the central design language, running the sides of the upper like bridge suspension cables. Then Lunarlon got accordion lessons along the midsole for a more stylized cushioning implementation. Nike+ tech made a home inside and the package was complete. Sort of. Find out what Nike Basketball’s big three did to make the whole concept wearable in the final “20 Designs That Changed The Game” installment.
“We’re always trying to evolve platforms and technologies — can we make it more responsive, lighter, more natural motion? There is no finish line.”- Eric Avar
A lot can change in four years. As the biggest global stage for sports is set up again in a new location, it’s time for the Nike Hyperdunk to make another statement. The landmark innovations of 2008 — Nike Flywire and Lunarlon Technology — have evolved significantly for basketball use, perfecting the formula for a breathable, responsive, durable, locked-down performance. Now, under the hood, a new technology emerges that will change the way Nike links physical sport to digital services — Nike+ Basketball.
Advanced Nike Flywire uses high-strength cables that are loose when at rest and dynamic when the foot is in motion, tensing to stabilize the foot on the footbed. This advanced lock-down support was born in 2008 but has truly revolutionized basketball shoe design with its progression.
Lunarlon foam cushioning takes over as the primary cushioning system for the first time in a Nike Basketball shoe, as a new foam is tuned to the demands of basketball. The result is a soft, yet responsive, foundation.
Nike Basketball creative director Tracy Teague believes that now’s the time to implement these technologies across a basketball shoe. “There’s light for lightweight’s sake and then there’s the light that’s right.”
The Nike Hyperdunk+ 2012 was designed by a collection of Nike Basketball’s best designers — Eric Avar, Leo Chang and Tracy Teague, among others; a true team effort that resulted in the fully-loaded version of Nike’s top innovations and the ultimate team shoe. In addition to Advanced Nike Flywire and Lunarlon foam cushioning, the Nike Hyperdunk+ 2012 features include Hyperfuse construction for light weight, a unique collar wrap that increases flex and stability, a 3D-shaped midfoot shank that improves torsion and an outrigger that enhances balance during cuts.
The element that truly changes the game forever is a new Nike+ Pressure Sensor built into each shoe. This technology collects information about the user’s movement and then wirelessly transmits data to his or her phone.
Now any baller can measure jump height, hustle and quickness to give him or her access to the kind of feedback that only coaches and trainers could provide before.
This is basketball footwear that senses the wearer — it literally comes alive. Most importantly, it inspires a baller to do more. Just Do It has leapt off the magazine pages and computer screens and into shoes. Now that’s progress.
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via Nike
This shoe didn’t change jack! WTF?! This is the crap that makes me HOPE that Nike’s next quarter is a complete disaster.
They shouldn’t have done this, Nike can find 20 ‘game changing’ designs in their portfolio, they don’t need to try, and ‘sneak in’ new shoes, for marketing purposes.
Like Mede said, these changed nothing, they’re just new TEAM shoes.
Total game changer.
@mede & Nene33 i agree the shoe hasn’t & probably won’t ‘change the game’ in the consumer space, the cost seems way too prohibitive…but i could see this really changing how NIKE creates footwear going forward, not sure what their development timelines are, but typically it can take anywhere from 12-18 months (sometimes less, oft times more depending on the product), so right now they are prolly working on v3 of this…
from an athlete’s perspective, in the information age that we now live in, having access to these type of metrics (that is, if the tech works as advertised)in your hand through your music player/phone…is amazing! i hope they are/can bring the price down so it is MUCH more accessible. there may come a time where this is expected/passé, and this shoe was 1st (which is funny to me because it is SO adidas to me, i would have totally expected adidas to be the one doing this kind of stuff given their history of making advanced/overly technical footwear)…