Aug-10-2012

Posted by : John Brilliant

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20 Designs That Changed The Game: Nike Zoom Hyperfuse

Before Nike Flyknit changed the game this year in a major way, the last significant manufacturing technique that shook things up was a short couple years ago with the introduction of the Nike Zoom Hyperfuse during Nike-sponsored World Basketball Festival 2010 held in NYC.

The process of “fusing” multiple materials together into one thinner composite layer set the tone for the last two years of lighter kicks with stronger inherent strength. “Hyperfuse” formatting has spanned across all Swoosh categories and even past archive hits to date. But it started here, with the basketball-focused Zoom Hyperfuse.

Watch the Hyperfuse Innovation Kitchen origin story and how it’s actually constructed videos to get a deeper read. Then see Nike’s official “20 Designs That Changed The Game” entry for today:

“It makes you think differently about everything you associate with breathability and durability.”- Leo Chang

What instigates a game-changing innovation? A visit to China by Innovation Kitchen Designer Shane Kohatsu sowed some creative seeds for a new way of looking at sport footwear altogether. Seeing games played on the unforgiving blacktop in China in mesh running shoes and even hiking boots inspired a quest to create a balance of supportive, breathable and anti-abrasion elements that would unlock design entirely. The Nike Zoom Hyperfuse was a definitive solution — a durable composite material composed of three layers: a base layer that contains the foot, mesh that offers breathability and a skin that protects.

All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods. The unibody design results in lightweight, breathable footwear and minimizes seams that can wear on an athlete’s foot.

For lead designer Leo Chang, it meant a shoe needed to be designed in a whole new way. “You have to draw everything, from the inside out — all the lines you don’t see are X-rayed now.” That new approach is a liberation as well. “You can create shapes that you could only dream of with a conventional stitch and turn or overlay a top stitch.”

Leo noticed a resemblance to an older mode of dressing for battle too. “There was something cool about this almost chainmail look — this open, aggressive mesh that you could see through.”

To showcase the purity of the Nike Zoom Hyperfuse’s construction was to showcase the innovation itself. It took to colors in a way that leather just couldn’t — stacking layers and translucent materials meant a richer look than ever before, and the end of the white or black with a team pop color formula entirely.

This was an entirely new design language and one that’s still evolving. The material palette is still being unlocked and it’s getting lighter, tougher, more supple and a little more dynamic season after season. The Nike Zoom Hyperfuse changed everything for Nike Basketball.


via Nike

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