After scoring an on camera interview with adidas Group CEO Herbert Hainer, we did the same with the head of the Three Stripes digital technology consumer endeavors at the official adidas and Major League Soccer “Smart Soccer” announcement in New York City last month to unveil the new adidas micoach Elite System tracking MLS player’s every on-field move.

We pitched the same two questions to Paul Gaudio, Vice President of adidas Interactive, as we did to Herbert Hainer: How big of an impact will adidas micoach and digital technology have on the bottom line of the adidas business and favorite aspect or datapoint to the new micoach Elite System. Paul came through with the insights which you can see for yourself in this video…

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