Fashion’s Night Out, the annual binge celebrating the finest things going in style, kicks off New York Fashion Week on September 6th. adidas Originals is kicking off something, too. Ticking off, rather. That same day, aO is releasing the Melbourne watch, a limited edition wristpiece to be sold only at the Originals SoHo location. Find the event release details and more photos below.
On Thursday, September 6th, adidas Originals will kick off the first of three events celebrating the 10th anniversary of the adidas Originals SoHo store located on 136 Wooster Street. The store will be open to the public from 6 p.m. to 9 p.m. and guests can enjoy complimentary sparkling wine and cupcakes, along with live music from DJ Monet Mazur.
To commemorate the milestone, adidas Originals will be releasing a limited edition Melbourne watch which will be sold at the adidas Originals Soho store. Each watch is individually numbered, and features a specially designed dial and top ring in commemoration of adidas Originals’ commitment to authenticity, culture and style. The special edition Melbourne watch is limited to 100 pieces and will retail for $135. The first 10 people to purchase the watch will be invited with a guest to a private launch event featuring A$AP Rocky!*