Nike has currently planned a premium version Hyperdunk 2012 “Supreme” at a wallet boasting $275. Current standard versions of the Hyperdunk 2012 carry a $140 price tag while Nike+ Sport Pack versions of the Hyperdunk with embedded sensors are already $250. So a $275 “Supreme” version with digital technology packed inside the shoe would make sense. It also doesn’t give Nike much room to re-price down the LeBron X+ even if they really wanted to when there’s already a non-signature Swoosh product holding down $250 and $275 respectively.
So we can likely think of the Nike Hyperdunk 2012 Supreme as a more support reinforced and enhanced version of the Hyperdunk+ 2012 model, much like the Hyperdunk 2011 Supreme took up the pricing an extra peg on the standard Hyperdunk 2011 furnishing an added webbed toebox TPU overlay and reinforced lace eyelets.
Swoosh retail accounts are being offered the $275 Hyperdunk 2012 Supreme at $145.75 wholesale per pair, which amounts to 50% of the MSRP cost plus an added $8.25 on each box.