We’ve learned of a new high priced basketball model being offered to retailers by Nike. No, it’s not the $300 testing LeBron X, but pretty damn close.
Nike has currently planned a premium version Hyperdunk 2012 “Supreme” at a wallet boasting $275. Current standard versions of the Hyperdunk 2012 carry a $140 price tag while Nike+ Sport Pack versions of the Hyperdunk with embedded sensors are already $250. So a $275 “Supreme” version with digital technology packed inside the shoe would make sense. It also doesn’t give Nike much room to re-price down the LeBron X+ even if they really wanted to when there’s already a non-signature Swoosh product holding down $250 and $275 respectively.
So we can likely think of the Nike Hyperdunk 2012 Supreme as a more support reinforced and enhanced version of the Hyperdunk+ 2012 model, much like the Hyperdunk 2011 Supreme took up the pricing an extra peg on the standard Hyperdunk 2011 furnishing an added webbed toebox TPU overlay and reinforced lace eyelets.
Swoosh retail accounts are being offered the $275 Hyperdunk 2012 Supreme at $145.75 wholesale per pair, which amounts to 50% of the MSRP cost plus an added $8.25 on each box.
Nike can kiss my ass with this overpriced plastic scathology.
LeBron Shoes is of course super basketball kicks, but price $300 maybe can not considerable.
Speaking of ridiculous, this is it, overpriced with no real justification whatsoever.
At this price point, these better record data, shoot baskets for me at a 70% clip, add 10inches to my vert AND walk my dog for me, if I had one! A Supreme version of the “+”?! What’s next, the Hyperdunk 2012 + Supreme ULTIMATE, with kevlar laces for these ahem, “battles” at the mall?!
this is absolutely ridiculous!
im with NENE and airsyd, there is no way any person that ACTUALLY plays basketball in their shoes can justify spending $275 to $300+ on a single pair of shoes…. unless they will literally last forever with no wear on the outsoles or shoe at all i dont see how anyone can afford these… i can buy 3 to 5 pairs of QUALITY shoes for that price and i wont be missing out on anything. this inflated price craze is really mind boggling to me, the only people spending 3 bills on a pair of shoes are the guys trying to impress other guys at the mall doing loser laps.. this is obscene.
@airsyd – you had me at the “walk the dog” part.. you dropped me on the Supreme + Elite Ultra Hyper something something..
as i have always done.. i will have to wait for them in my nearest outlet store at a super discounted price
wow i guess i’m the only one excited about these…the pricepoint on these has everyone sounding like old folks! i remember when people used to say these things about jordans & their +$100 costs…now people barely think twice paying 50%-100% more for the exact SAME (that may not even be on par quality wise—i know there are reasons for this, but still…) shoes! It will be curious how the adidas consumer version of the pumped up miCoach will be priced, shoes can already be relatively expensive to make (and as cost continue to rise) adding electronic componentry can’t be cheap.
look, they are not for everybody, in fact they are prolly targeting specific athletes, namely high performing ones (who frankly DON’T pay for shoes anyway) and ones who WANT to be high performing athletes. yes it sucks that nike+ models are so expensive, but it would seem to me that is the price for early adoption; given the technology inside actually works! you hope they get it to a point where it will be affordable or at least modular, so it could work across the lifetime or many shoes, or even work in multiple TYPES of shoes, this is the 1st iteration; let’s see where it goes
@Urriah you already know…these will definitely be sitting on the shelves, ready to be scooped by those savvy enough to wait, if they get down to 50-60% off…i think that would be a pretty good deal!
@urriah, lol, I’m waiting on the Ultimates, will probably start camping!
@hoop, valid points, especially on the comparisons with early Jordan prices, inflation’s a b&$ch and I understand that. But what really irks me is the reverse engineering that Nike always pulls. It’s the same deal with the last few lines, especially the Lebrons. If the Lebron IX PS Elite was the shoe that, according to Petrie (aka Da Prick), Lebron was so excited to wear and the best that they could’ve done for THAT season, give us THAT shoe at the beginning of the season, and offer a sub-line like the Soldiers for those who doesn’t want to go premium.
The + version of the Hyperdunk 2012 was an upgrade of the normal version, and now there’s a Supreme version of the +? Pretty sure there’s going to be a Supreme version of the normal one as well. Why couldn’t they have just introduced the Supreme version, as THE Hyperdunk 2012? It just reeks of money-grabbing and the sad fact is, most people fall hook line and sinker into this ploy. SMH
@Airsyd that’s the business today, i don’t know this to be true, but i think some of that stratification—at least for the hyperdunk but possibly the lebrons (and maybe all other sigs for that matter) as well—is to satisfy retailers. it also, believe it or not, kinda benefits you as well (that is, if you like/think having a lot to choose from is a good thing)…think about it if the supreme were the ONLY model most people could/would not buy it, doing those ‘upgraded’ models allow them to push the boundaries of design & materials a bit and infuse life into the basketball product through narratives/stories. now this has made the ‘flagship/game shoe’ less important, but it is debatable whether this is a result of all these special editions or a response to the decline of basketball shoes place in the market…
and honestly i hope they keep doing all these things, because they move the industry forward, the reason adidas is doing what they do right now was the og hyperdunk, that started this whole industry wide super duper lightweight nonsense, it has given us some great shoes but still…
If you really want to stop Nike from overpricing shoes then stop buying Nike merchandise. You as the consumer have the power, which is your money. Start buying Under Armour, Reebok, New Balance, Adidas or Asics to establish that you are done with Nike. Make a statement, take a stand or you will fall for anything. Including $300.00 shoes.