With a hefty new “lifetime” shoe contract inked earlier this year and essentially the weight of the entire adidas Basketball organization riding on his lead endorser role, events took an unfortunate turn for Derrick Rose in this past NBA Playoffs season.
Now, adidas is documenting everything after that in what they’re calling an “episodic journey” of videos following DRose as he recovers, trains, focuses, and pushes his way back to the NBA and into the spotlight once again.
Nicely coinciding with this “The Return of Derrick Rose” web series, adidas has hooked DRose himself to join Twitter this week @drose too.
Watch the first episode now, with a glimpse at a few adidas kicks including what Derrick was originally planned to wear in this past Sunday’s Olympic gold medal game with the Rose 773. No sightings of the yet to be released adidas Rose 3 signature shoe yet, but that’s to come…