Mainstream media chatter and coverage on LeBron’s new $300 Nike shoe based on this Wall Street Journal story (more on that coming…) has been overwhelming. But what is adidas doing on their side? I’d say something similarly big, in their own context.
Last season’s Derrick Rose signature shoes, the adidas adiZero Rose 2 and adiZero Rose 2.5, both retailed for $110. A relatively modest footwear price point for a star basketball athlete. That’s no more.
The upcoming adidas Rose 3 gets a mammoth $50 price point raise, settling on shelves at $160. Currently recovering from injury and starring in adidas Basketball’s “The Return” web series, DRose will have the highest priced 3-Stripes signature product in recent memory. This price is for the baseline, standard model Rose 3, too…
CounterKicks has also learned that there will be other limited and special makeup versions of the adidas Rose 3 at even higher price points. They’ll feature more premium materials and market positioning.
So while Nike and LeBron are busy testing the $300 watermark, adidas and DRose will be attempting something simliar in their own right grasping toward the $200 barometer which has been an overhead ceiling in new basketball footwear product for years, only more recently being punctured to more mainstream success.
If Derrick Rose can get healthy and lightning quick again on NBA hardwood, might adidas break through the $200 level next year with the adidas Rose 4? Not even Michael Jordan could pull off that shoe feat as a Bull.
Images via Hupu