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Exclusive: What Will Jordan Brand Do With These 10,000 Air Jordan 9′s Their China Factory Fucked Up?

These photos show the Air Jordan 9 Retro “Photo Blue” set to hit retail later this year.

Why does it look like there’s two different shoes styles here, though? It’s because Jordan Brand’s contract factory in China fucked up the order.

If you’ve seen any advance images of the Photo Blue 9 which only started to leak online a few weeks ago, they looked like this with a black rubber outsole. That’s where the factory went wrong. According to our sources, Jordan Brand contacted its manufacturing plant to let them know the shoe design is supposed to carry a white outsole.

Here’s the dilemma: About a week passed with the shoe already in production before Jordan Brand caught the error. The factory had churned out approximately 10,000 pairs of the Air Jordan 9 Photo Blue in the wrong color.

This is no small number. A full production run on Jordan Brand retro product is typically in the 20,000-30,000 range, baseline.

Further, if you want to estimate both the wholesale and retail damage, let’s do some math…

Air Jordan 9 Retro “Photo Blue” is set to cost $160 to the public. At 10,000 pairs, that’s $1.6 million at the MSRP sticker price.

At wholesale cost from Jordan Brand selling the shoe into its retail partner doors like Foot Locker, Finish Line, etc., the Nike division would itself make close to a million dollars. Wholesale in footwear is usually half the retail cost, so $80 in this case, plus an added $5-10 typically on Jordan styles like this. At an estimated average wholesale sell-in of $85, there’s $850,000 in Air Jordan product that the factory flubbed.

When there’s an order screw up that’s at the mistake of the factory, they usually have to take the responsibility and cover the loss. Shoes are often destroyed. But again, no small dilemma here to have to physically destroy $850,000 worth of product that could be sold.

What happens now?

If you’re a bean counter, or any corporation in general, it probably doesn’t make a whole lot of sense to just dump and destroy 10,000 units of anything. Unless they’re Zunes.

What will most likely happen in a case like this is the footwear company, Jordan Brand in this case, could simply re-burn the size tag info on the shoe with an alternate created style/color code number and spin the flub into a brand new product SKU. We’re being told that the newly corrected white outsole version of the Photo Blue 9 will carry the originally planned style number of 302370-007.

We’ll see what happens from here…


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Category : Air Jordan, CounterKicks, Features, Jordan Brand

Comments (14)

That’s why I love this site..awesome piece.

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Thanks always for your support, KWAPT! Appreciate it.

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Nike will get 50% discount from factory for B-Grade shoes and will still take the merchandise. Probably end up at Nike Retail, where they get full retail margin rather than wholesale margin when sold to FootLocker. Turns into a nice extra $1 million for Nike at the factories expense, even though Nike will make extra profit. This is how it rolls in the shoe business.

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Nice alternate analysis. Bet these will make it out somewhere. It’s just way too much product already produced to wipe out. Who knows, maybe Michael Jordan had an alternate Johnny Kilroy alias where the team uniform colors are Photo Blue and White! Ha…

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@John Brilliant – Motorboat Jones!!!

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Haha

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I was wondering why these were starting to pop up with black soles. Not sure which I like better. Thanks for info guys!

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Yup. That’s the reason why advance sellers started mysteriously carrying two versions. If you bought one of those and compared it to whenever Jordan Brand most likely will rebadge and release them, the style numbers will be different.

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Come one, you guys know what’s going to happen! The shoe with the wrong outsole will become the more desired shoe for collectors, selling out and then selling for high prices on Ebay. Some idiots will results to calling them “PE’s”, and the “GR” version will still get some love, but this screw up will be nothing but good publicity for the fans and supporters of Nike and JB.

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You could do that shoe in pink with green laces and it wouldnt matter!!! Just put em out!!! Id rock both!!!

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I´ll see them in the Nike Factory

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Why not make a pack so we can have another raffle? lol

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i feel like they should sell the all blacks for a lower price because they are not a bad looking shoe…and still sell the white bottoms ill buy both

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Why didnt they just have white sole one the left shoe and black sole on the right, no money lost no shoes wasted.

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