ABC. Always be closing. ALWAYS be closing. Which is essentially what Jordan Brand is doing here, ditching fellow subsidiary brand Converse to the side. A slice from Jordan Brand’s “Golden Moments” Air Jordan VI and VII presser released today:
To continue celebrating the 20th anniversary of Michael Jordan’s legacy on the global stage, Jordan Brand is releasing the Jordan Golden Moments Pack on Saturday, August 18.
Which makes sense. Only it’s not. Michael Jordan first set foot on the global stage in the Bob Knight coached USA men’s basketball team for the 1984 Olympics. That puts us closer to 30 years, not the PR suggested 20 here. Many say ’84 was MJ’s true basketball breakout, a sustained look at his game with fellow first caliber Americans against the world. MJ averaged just over 17 points per game. He won a gold medal. But they were in Converse shoes:
So we all conveniently forget. Because this Jordan Golden Moments Pack dual-boxes up two MJ signature line classics in the Air Jordan VI (White/Metallic Gold) and Air Jordan VII (Black/Metallic Gold). It also carries this special badging:
The box features a gold Jumpman logo with “VI” and “VII” printed on either side and the year ’92, marking 20 years since Michael’s global domination.
And it costs $350. Who would ever spend $350 on two pairs of Converse shoes.