Fresh off a gold medal in London, Kobe Bryant hopped a trip to China last week from August 15-17 for his now-annual summer Nike media tour in an accelerating basketball market the Swoosh hopes to keep dominating in.

Kobe met with fans, posed for cameras, played some hoops, and generally did whatever an international superstar endorser is supposed to do. Which is not wear your yet-to-be, next season signature shoe too far in advance of retail and whenever Nike wants to officially unveil it themselves.

Kobe didn’t. He remained covered in the Nike Kobe VII. As for the aforementioned next season shoe, KB left the task of breaking to the world the Nike Kobe VIII to us…

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