CounterKicks pitched a couple questions to the biggest 3-Stripes man on campus of them all at the official adidas and Major League Soccer “Smart Soccer” announcement in New York City last month to unveil the new adidas micoach Elite System tracking MLS player’s every on-field move.

We asked Herbert Hainer, adidas Group CEO, what his favorite aspect to the micoach Elite System is, and what type of impact he sees micoach and digital technology will have on the bottom line of the adidas business. Herbert answered the questions like the trained German pro that he is. The video interview is brief, so hit play and take it in now…