The gold medal winning USA women’s gymnastics squad stopped by the adidas London 2012 Media Lounge yesterday to pick up a couple things – new adidas leotards and pairs of the adizero Primeknit. No word on whether or not Serge and Tyson received the same products during their visits.
adidas outfitted the US women’s gymnastics team with colorful and inspirational apparel, designed by Lou Lewer, that embody the American flag on lightweight, breathable material. For the first time ever, the leotards feature printed graphics allowing them to be lighter and more flexible. Printing also eliminates seams and cutlines that can cause abrasions and rubbing during competition. The uniforms feature Swarovski crystals and draw inspiration from New York City’s most notable art deco-inspired buildings, the Empire State Building and the Chrysler Building.