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Asics Introduces Fit & Light GEL-Kayano 19


The Asics GEL-Kayano 19 is ready to be officially introduced.

As the name indicates, it is the 19th edition of perhaps the brand’s most beloved running line. Asics has again managed to tightrope the balance between an ever lighter, more efficient ride and the traditional fit and feel its running faithful demand.

Here’s three colorways each for men and women, and full press release details.

The iconic GEL-Kayano is an award-winning, high-end performance running shoe series that offers the best technical advances, while consistently delivering its legendary ride. For Spring 2013, the 19th version takes a “stop at never” approach by continuing to take the shoe to the next level. Receiving a heel-to-toe makeover, the GEL-Kayano 19 focuses on two key elements: significant weight reduction and improved upper fit.

Dropping over a half ounce, it becomes the lightest GEL-Kayano ever, weighing in at 10.9 ounces for the men’s version and 8.9 ounces for the women’s. New lightweight upper materials and seamless overlay construction contribute to both the impressive weight savings and improved upper fit. The new support-specific Guidance Trusstic System has also been introduced in the GEL-Kayano 19. Working with Guidance Line technology to enhance gait repeatability, this feature comes with the added benefit of weight reduction.

The GEL-Kayano 19 has a redesigned upper with upgrades to create a more personalized fit and improved comfort. The Biomorphic Fit Upper is constructed entirely of breathable four-way stretch mesh that wraps both sides of the foot, creating a softer and more accommodating fit. The Personal Heel Fit (P.H.F.) has been reengineered with two layers of memory foam that hold the athlete’s heel more secure and reduces the potential for friction.

“GEL-Kayano is an established shoe for serious runners, and we are continually striving to deliver compelling enhancements,” says Brice Newton, Running Footwear Product Manager. “The newest GEL-Kayano 19 is no exception, displaying the latest innovations to enhance the fit and feel for runners.”

Better than ever, the new GEL-Kayano 19 will be available at specialty running retail stores on November 1, 2012 and nationwide in January 2013 with a suggested retail price of $150.

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Category : Asics

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