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The response to the Under Armour Highlight Cleat has been so crazy that UA has been selling out of them right and left. Now the brand has released a Tropic Pink/White edition that not only ratchets up the bright factor but serves as a loud reminder to stand against breast cancer. October is National Breast Cancer Awareness Month and it’s also when football is going full bore across the country. Perfect timing.

If you’re a UA Highlight fiend, a Cam Newton fan, a breast cancer stand-againster or all three, you can find these now at Eastbay and Dick’s Sporting Goods. $130.