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We asked Nike corporate communications all-star Heidi Burgett if the company plans to keep offering yellow branded Swoosh “Livestrong” product. The response back:
Our current plans are to continue to sell the Collection.
So we’re unveiling here a first look at Nike’s scheduled retail plans for Summer 2013 Livestrong footwear. This is an early retail view, so of course things could change between now and next year. Here’s a slice of the rollout, with customary “LIVESTRONG” yellow labeling affixed on the tongue of each shoe model (gallery above):
— Nike FREE 5.0+ LIVESTRONG
— Nike Air Max+ 2013 LIVESTRONG
— Nike Air Max 95 Dynamic Flywire LIVESTRONG
— Nike FREE Trainer 3.0 LIVESTRONG
— Nike FREE Trainer 5.0 LIVESTRONG
— Nike LunarFly+ 4 LIVESTRONG
— Nike Lunarflash+ LIVESTRONG
— Nike Zoom Vomero+ 8 LIVESTRONG
The new Air Max 2013, Air Max 95, and Nike FREE Trainer 3.0 in particular come pumped up in funky colorways, off the typical yellow and black branding that Livestrong product is known for. All proceeds go to support the Lance Armstrong Foundation.
UPDATE: According to this Fast Company story, Nike informed the Lance Armstrong Foundation (Livestrong) last night around 10 p.m. that the company was ending their contract with Lance Armstrong. There are still two years left on the Nike Livestrong product licensing deal however, so with that added info and Nike’s continued stated backing of the foundation, we can assume there will also be a couple more years of Nike Livestrong product to come — well past this Summer 2013 look. Here’s the full quote from FC:
Around 10 o’clock last night, while Ulman was home watching the presidential debate, a Nike executive called with another bombshell. “It was very matter of fact,” says Ulman. Nike told him it was ending its contract with Armstrong but that it remains committed to Livestrong. Nike has separate contracts with the foundation and its founder. Livestrong has two years remaining on its contact with the company, which sells a line of Livestrong apparel. The timing of Armstrong’s resignation and Nike’s termination, says Ulman, was coincidental. The two decisions weren’t related. A Nike spokesman I contacted later agreed.