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This grey LeBron X in these Marqueesole photos has a little tiny canary sitting atop a diamond on it. So, the shoe’s nickname is “Yellow Diamond.”
Umm?
Here’s both facets of the story.
First, this X is about yellow diamonds, or “canary” diamonds since the terms are interchangeable. But not so much about the diamond itself as it is about the rollers in Miami who wear them. It’s a play on the see-and-be-seen South Beach crowd who make diamonds a fashion priority on the regular. Yellow diamonds are comfortably on the common side of the diamond rarity scale. That doesn’t make them cheap – a 1.16 carat Fancy yellow diamond can price out at around $5600 – it just makes them easy targets for the can-do’s who want to diamond themselves up.
The second facet of the inspiration is couched in the idea that LeBron is a pioneer-level player, someone whose futuristic talent is a sign that more players like him are on the horizon. That he’s already been where many others are trying to go, like a canary venturing into a coal mine ahead of everyone.
The Nike LeBron X “Yellow Diamond” will release as a standard issue for $180.
Thanks for the story. But seriously Nike, this is a reach, even for you guys