Oct-20-2012

Posted by : Yale Schalk

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Here’s What We Saw At The Under Armour Fall 2012 Basketball Line Unveil Event In Brooklyn


The who’s who of sneaker media congregated in a rustic, lofted Brooklyn room Wednesday to bask in the light of Under Armour‘s Fall 2012 Basketball lineup unveil.

The event at 452 Union Street, roughly one mile away from the recently Jay-Z debuted Barclays Center, housed presentations of the UA Micro G Charge BB and Spine Bionic BB, along with a range of fresh NCAA basketball uniforms, and the “Maryland’s Finest” University of Maryland basketball kit modeled by streetball star Aaron “The Problem” Williams.

Brooklyn figured prominently beyond serving up the event’s choice location. Under Armour weaved together elements of early ’50s Brooklyn Dodgers baseball uniforms like flannel gray, word script, offset numbers and taping detail into balling threads that UA Senior Designer/Manager On Field Adam Clement deemed lighter than a cup of coffee. Naturally, Maryland got its share of the shine. Aesthetics from U of M’s early ’80s look were mixed in, and the regal pattern of the Maryland state flag was tonally infused into the jersey’s collar, arm holes, and waistband to circle the design theme back home. This gray and red continued onto the shoes themselves for a fully coordinated kit.

The University of Maryland will wear the “Maryland’s Finest” uniform against the University of Kentucky on November 9 at Barclays Center.

Check out the full photo set of the Under Armour Fall 2012 Basketball unveil event above, as snapped by CounterKicks field agent Rajah. You’ll find sketches and displays of the Charge and Spine, a look at the NCAA jersey collection, detailed shots of the “Maryland’s Finest” uniform, and presentation stills of Adam Clement, Under Armour Senior Design Manager Dave Dombrow, Brand Marketing Director for Basketball Mike Parker, and footwear designer Ross Klein.

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Comments (2)

DestintyNo Gravatar said on 21-10-2012

I’m liking what I’m seeing from UA.; those sketch layouts are nice too. Thanks for the coverage and pics, Rajah!

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airsydNo Gravatar said on 21-10-2012

Agreed! Thanks for the pics!

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