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Those of you who kinda of thought Lance Stephenson wearing AND1 regularly this season was more coincidence than endorsement were, well, wrong.
The Pacers guard has inked a deal with the brand which will keep him in AND1s, and keep AND1 on NBA courts, for a nice good while.
Full official press on the transaction below.
New York City/Long Beach, CA (26 November 2012) – AND 1 – the basketball brand known for bold statements, topnotch apparel and footwear for on-court performance and off-court lifestyle – has announced the signing of NBA player Lance Stephenson, Jr. to an endorsement contract.
“Lance is a welcome addition to the AND1 family,” said Robert Purvy, AND1 Brand President. “He is a very promising young talent and is committed to playing at the highest level. We at AND1 share the same passion as we produce only the best basketball footwear and apparel for our customers.”
Lance, aka “Born Ready”, is currently playing for the Indiana Pacers and was selected 40th overall in the 2010 NBA Draft. He hails from Brooklyn, New York and played for Lincoln High School in Coney Island where he remains as NY state’s all-time leading scorer in high school basketball (2,946 points).
Stephenson has been a winner since high school, with city basketball championships (four years with Lincoln), was named New York State Mr. Basketball, a McDonald’s All-American Team selection in 2009, and was awarded the Big East Rookie of the Year in 2010 with the Cincinnati Bearcats.
The third-year guard is now part of this year’s starting line-up for the Pacers. He is seeing major playing time and according to his coach Frank Vogel “statistically, he’s been our best wing option (with Danny Granger out)”. In just 14 games into the 2012-13 season, he is averaging 7.9ppg, 3rpg and is shooting 47% from 3pt.