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The Air Jordan XX8 official media unveiling was held last week at Skylight West, an event space located in midtown Manhattan.
Revealing an 8-inch tall basketball silhouette at a $250 price point, the Tinker Hatfield-designed, Josh Heard-developed Air Jordan XX8 immediately sparked intense chatter and discussion from all corners on the head-turning newest Jordan Brand flagship shoe.
Russell Westbrook was the first Team Jordan athlete to wear the XX8 in NBA competition.
Inspired by the concept of “stealth” and a military boot cut, Air Jordan XX8 introduces Flight Plate technology to “unlock” and maximize the responsiveness of Zoom underfoot, as the brand describes it.
Air Jordan XX8 releases nationwide on February 16, 2013.
***
In Part 6 of our Air Jordan XX8 pictorial, the wait is finally over. Sitting stealthily on back wall rows is the latest rendition of the industry’s most successful and storied signature sneaker franchise. Spike Lee welcomes Nike design icon Tinker Hatfield and Jordan Brand footwear developer Josh Heard to the stage, both of whom played lead roles in creating and bringing the Air Jordan XX8 to life. Tinker breaks down the inspiration and style to the XX8. Josh breaks down the new Flight Plate and Zoom technology contained inside.














Heard he was experimenting with bamboo- definitely interested to see its application in footwear for the future.
Also wondering what type of backpack is that. It looks like sheet metal.