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Exclusive: We’ve Confirmed Air Jordan 11 Breds Production Run Is 500,000 — Half A Million Pairs

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CounterKicks can confirm from multiple sources that today’s Air Jordan 11 “Breds” release was produced in a total run of 500,000 pairs. That’s half a million Jordan 11s floating out there across the globe.

It’s about the same amount of total pairs created for last year’s Air Jordan 11 “Concords” release, which we’ve pulled from our factory and company sources, not estimates.

Half a million pairs produced in any single colorway of a footwear product, let alone a single style, is an absolutely titanic number. To put this in perspective, Nike publicly stated they sold half a million pairs of LeBron 8s two years ago over the entire season’s run, which factors in multiple styles and colorways of the shoe over a multi-months long period.

Today, Jordan Brand will instantly sell-thru 500,000 pairs of Air Jordan 11 “Breds” in a single day.

We can estimate the total wholesale take of what this actually means to the company.

Air Jordan 11 Retro “Breds” carries a suggested retail price of $185. It was initially offered at $180 earlier this year to retail account buyers, with a wholesale price of $95.40 at that time. Athletic footwear wholesale prices are typically 50% of the MSRP, with an added $5-10 typically on sought after styles like top tier Nike and Jordan retro products.

So rounding up, the wholesale price on today’s Air Jordan 11 Bred is approximately $100 at cost to retail from Jordan Brand.

Take the 500,000 production number we’ve confirmed and multiply that by $100.

That’s an instant $50 million dollars worth of wholesale Air Jordan 11 Bred product sold to retail.

Also consider many of these pairs are being sold directly by Nike in their Direct-to-Consumer channels, cutting out the retail middle man, so that figure should be well north of $50 million.

Jordan Brand’s total yearly wholesale business is just over $1 billion dollars by comparison, so you can see how big of a chunk this single holiday release means to the company.

It’s a huge number. But also factor in this has been a year-long hyped and anticipated product, sought after by trendy kids and nostalgic adults not only in the US, but worldwide.

Massive supply meets even more massive demand.

Jordan Brand has created a holiday juggernaut. What retro release will they follow it up with next year?

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Category : Air Jordan, CounterKicks, Features, Jordan Brand

Comments (17)

Great article!!!! Love it!!!!

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Fantastic Read! Columbia’s wont carry this kind of heat. I think they’ll be like the CG 11’s

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So would it hurt nike to ask the factory to do atleast 3 million pairs to accomodate all the people who wants to buy it? Kids are fighting ,robbing and doing bad stuff just to get a pair its crazy for a pair of shoe. Nike make more and do it as a gift to the consumers that built your brand. Just an opinion of a loyal customer.

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Excellent read !

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The air jordan 11 that will be releasing in 2013 will be the ” Colombia” ‘s trust me

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Staggering numbers…now we know why the retro quality is normally atrocious. 500k pairs spread out over multiple factories in different continents, there’s just no way Jordan Brand can maintain proper QC. Add to that the abysmal materials they normally use (the midfoot shank is a cheap piece of plastic; couldn’t even put in a proper piece of carbon fibre), there’s no wonder retros turns out as shitty as they are

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Good read. So the shoe is basically only $95 at wholesale cost. When it hits retail it nearly doubles in price. Crazy.

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+1 on adobo and airsyd..

having said that.. there is not enough warehouse to stock 3m pairs for a couple of months and having done that would lead to worst than todays quality. so in my mind, this is the most that nike can offer/do in ratio of them wanting to earn A LOT of money and giving the people what they want..

still SO stupid for shooting someone over with though

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Nice read, please people stop crying about the quality of the shoes like your pro ball players. The only quality that i care about is that the retro hold up better and longer than all my OGs which were done after a couple of years. I could care less about the leather not being the same or whatever else dude cry about. Still must be nice JB to just be able to print money on xmas.

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@BJ24 – no one is “crying over” the quality, but if you’re cool with paying increased prices over your “OG”s, and still get shit materials AND construction, than that’s your perogative.

And your comment about pro players/qualit his just nonsense. Pro players get their kicks free, we pay for it, why can a consumer who’s paid good money demand deserving quality? This is the reason I don’t buy retros anymore, cos it doesn’t make sense. If it does to you, by all means do it. Just don’t act like your in some ways better cos you “could care less about the leather not being the same”. SMH

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The real question is what are they gonna do after the Colombias for 2013? No other shoe really compares to hype and sales of the XI. Maybe they’ll re-retro the Space Jams again lol.

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I’m just shocked, such a bad retro triggers this much hype, it’s one of the few shoes that’s literally a ‘replica’ of a shoe, yet it yields ultimate hype.

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All your guys that keep talking about how bad the quality is need to just go spend 1000 on the Og’s. The quality is great IMO for 185. I’m happy, just wish I could have got another pair. With that said…You really couldn’t tell that there is 500K pair..because most stores only have 30 pair. I think all the middle men are destroying the game. Everybody has a connect. So before you even get to the store half of the inventory is gone.

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hype. no way i’m getting this shoe.

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Who cares if the quality “isn’t there” there still sellin out!!!! Stop talking trash and keep J walking 500k still are!

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I had this conversation with the wholesale outlet at the Crossings Mall, and we both agreed that quality is no longer an option because mass production in China and cheap labor cost=poor quality and materials.

The Kids keep paying the cost, unfortunately some with their lives. Consumers must be educated and realize that they have the right to demand quality or shop elsewhere. Supply and demand laws are not that simple when you have vacant people following trends.

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That is a big production release and it still blows out like they never coming back again to sneakerheads

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