Comments: (0)

Watch The Full Air Jordan XX8 Launch Presentation Video


You’ve seen our 11 part media launch pictorial for the new Air Jordan XX8 earlier this month, picked up all the official details on the $250 shoe from the brand, and even watched it spun around in hand.

Do you know the deeper backstory and design inspirations that went into creating this 8-inch tall, Tinker Hatfield-designed Jordan flagship model? Probably not.

That’s why we taped the Air Jordan XX8 presentation for you to watch below, in three parts.

***

PART 1: Jordan Brand President Larry Miller and Spike Lee set the stage for the big XX8 unveil.

***

PART 2: In our second video from the Air Jordan XX8 launch, iPad loving lead designer Tinker Hatfield talks about the inspirations behind the shoe, AJ XX8 developer (or co-designer, as Tinker phrases it) Josh Heard expounds on the performance details of the new flagship, and Russell Westbrook hits the stage to begin his segment on being a Jordan Brand athlete and to share what he thinks of the XX8′s design.

***

PART 3: In our third and final video, Russell Westbrook holds court on what he looks for in a playing shoe and shares his thoughts on comfort, while Josh Heard weighs in on the wear-testing process for Air Jordan XX8.

The $250 priced Air Jordan XX8 releases nationwide on February 16, 2013.

Related Posts with Thumbnails

Category : Air Jordan, CounterKicks, Features, Jordan Brand, Videos

Post a comment