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You’ve seen our 11 part media launch pictorial for the new Air Jordan XX8 earlier this month, picked up all the official details on the $250 shoe from the brand, and even watched it spun around in hand.

Do you know the deeper backstory and design inspirations that went into creating this 8-inch tall, Tinker Hatfield-designed Jordan flagship model? Probably not.

That’s why we taped the Air Jordan XX8 presentation for you to watch below, in three parts.

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PART 1: Jordan Brand President Larry Miller and Spike Lee set the stage for the big XX8 unveil.

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PART 2: In our second video from the Air Jordan XX8 launch, iPad loving lead designer Tinker Hatfield talks about the inspirations behind the shoe, AJ XX8 developer (or co-designer, as Tinker phrases it) Josh Heard expounds on the performance details of the new flagship, and Russell Westbrook hits the stage to begin his segment on being a Jordan Brand athlete and to share what he thinks of the XX8′s design.

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PART 3: In our third and final video, Russell Westbrook holds court on what he looks for in a playing shoe and shares his thoughts on comfort, while Josh Heard weighs in on the wear-testing process for Air Jordan XX8.

The $250 priced Air Jordan XX8 releases nationwide on February 16, 2013.