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Boost Good, EVA & Concrete Bad

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Following up on the extreme-close-up Boost preview, adidas is showing us what it can do when a presumably weighty ball bearing hits it, compared to what regular EVA foam and concrete can do when a ball bearing of presumably similar weightiness hits them.

No shoe revealed yet to go with this bouncy new impact tech but adidas promises “this will change running forever.”

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Comments (2)

It looks like styrofoam.
I wonder what it is…Adidas has been pushing their premium sourced EVA foam for a while as their best cushioning option.

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Looks interesting, hope it makes it’s way to basketball too.

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