Following up on the extreme-close-up Boost preview, adidas is showing us what it can do when a presumably weighty ball bearing hits it, compared to what regular EVA foam and concrete can do when a ball bearing of presumably similar weightiness hits them.
No shoe revealed yet to go with this bouncy new impact tech but adidas promises “this will change running forever.”
It looks like styrofoam.
I wonder what it is…Adidas has been pushing their premium sourced EVA foam for a while as their best cushioning option.
Looks interesting, hope it makes it’s way to basketball too.