Li-Ning has just released their first commercial for Dwyane Wade’s new “WADE brand” division.
It’s a well produced video that gives you a clear sense of Wade as CEO, overlooking and administering his new enterprise against the backdrop of China.
The spot is called “Dwyane Wade – Make Your Own Way.” Here’s Li-Ning’s description of the 30 second ad:
To make your own way is to be in control of your own destiny. To go where others won’t, or can’t. For his entire career, Dwyane Wade has been determined to do what others haven’t, and he’s achieved success at every level. Now, with a new partner, China’s powerhouse athletic brand Li-Ning, Wade continues to make his own way.
Watch the video below now, and visit WayofWade.com for more on the WADE brand.