adidas unveiled its latest innovations yesterday with the launch of the Crazyquick performance footwear line in New York City. The line, which includes one shoe model for each of the sport categories basketball, training, football and running, was created with the focus of making athletes quicker and more effective through flexibility, traction and lock-down fit.
“We designed Crazyquick based on athletes’ insights,” said David Baxter, vice president of sport performance for adidas America, in an adidas press release. “The sports landscape is rapidly changing as athletes get faster and games get more intense and competitive. Speed is important but no longer enough in today’s game. Athletes know quickness is the defining factor in what distinguishes them when they’re on the field and court.”
Washington Wizards star John Wall debuted the Crazyquick basketball on March 6 against the Timberwolves. The shoe features four “quick zones” and 17 pods that work in concert to enhance quickness.
To achieve this level of performance, the Crazyquick was put through exhaustive research and testing as adidas studied over 1000 basketball movements and tested the shoe with a selection of elite athletes. The brand reeived positive feedback from NBA players and NCAA teams like Louisville, Wisconsin, UCLA, Cincinnati and Baylor.
NFL Rookie of the Year Robert Griffin III debuted the Crazyquick football cleat in December on Monday Night Football. The cleat employs a QuickFrame plate that features QuickStuds to amplify traction during cuts and side-to-side movements, SprintStuds to encourage foot rotation for increased traction during push-offs, and BladeStuds to aid players’ stopping ability quicker so they can get out of their cut faster.
“You’ve got to be quick to succeed in today’s game,” Griffin III told adidas. “Quickness gives me the versatility to drop back in the pocket or take-off and run for the first down.”
adidas NCAA schools including Notre Dame, Wisconsin, Louisville and Northern Illinois wore the Crazyquick cleat during their 2013 BCS bowl games, and the top high school football players in the country battled in the cleat at the 2013 U.S. Army All-American Bowl.
Crazyquick running and training shoes cover athletes during the preparation for the game. The Crazyquick training shoe also features the four quick zones for control, flexibility and lateral support leading to quicker, multi-directional stopping and push-off. The minimalist Crazyquick running shoe boasts a TechFit upper for a virtually weightless fit for a natural run, while the outsole offers enhanced flexibility and traction to promote quick movements in all directions.
Page through official photos from the adidas Crazyquick launch with adidas Global Innovation Head of A.I.T. Al Van Noy, adidas Advanced Footwear Category Designer Robbie Fuller, product stills featuring John Wall and Robert Griffin III, and renderings of the Crazyquick line in its early design stages.
The Crazyquick basketball and Crazyquick football options will be available May 1 on adidas.com and retailers nationwide for $140 and $150, respectively. Crazyquick training and Crazyquick running debuts later this summer for $110 and $100.