adidas introduced the Crazyquick footwear line today in New York City, a multi-sport collection designed to make athletes quicker in every aspect of their game.
The line features a shoe for basketball, football, running and training, each focused on enhanced flexibility, traction, and lock-down fit.
John Wall already unveiled the Crazyquick in game action on March 6.
“Quick is what separates me from other players in the league,” Wall said in an adidas press release. “Quick is what gets me around defenders to get an open lane to the basket. In a league of fast guards, being quick is what makes my game unique.”
The adipure Crazyquick basketball shoe features TechFit technology on the upper for the first time, and four “quick zones” underfoot for optimal control, flexibility, and traction.
The underfoot tooling is inspired in part by adidas’ Feet You Wear technology made famous in the 90s and the more recent “adipure” update a few years ago.
adidas says Crazyquick went through “the most extensive research and testing of any adidas basketball shoe” as the model was developed.
Crazyquick is set to launch nationwide in the basketball ($140) and football ($150) categories on May 1 at adidas.com and other adidas retailers. Later this summer, Crazyquick training ($110) and running ($100) will also make its way to market.
CounterKicks was at the launch event and snapped an array of photos, including shots of the Crazyquick line, developmental renderings, adidas Global Innovation Head of A.I.T. Al Van Noy, adidas Advanced Footwear Category Designer Robbie Fuller, and close-ups of the Crazyquick basketball shoe, all of which you can view ahead…