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Mikal Peveto Tells Us All We Need To Know About The adidas Energy Boost & BOOST Technology

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Mikal Peveto is a great interviewee. He’s succinct, passionate, and knows his stuff — the journalist’s content triple play. That’s one of the two reasons we wanted to get his thoughts on the recently unveiled adidas Energy Boost running shoe and BOOST cushioning technology.

The other reason is to find out how Energy Boost and BOOST made their way into the world to, as adidas might say, “revolutionize” the shoe industry.

So read on as Mikal explains who put BOOST into play, what BASF The Chemical Company brought to the table, how BOOST technology works for all kinds of runners, what might be but definitely is debuting at the Boston Marathon this year, and more.

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CounterKicks: Who was the principal designer of the Energy Boost or was there a team of designers?

Mikal Peveto: There is always a team working on shoes. The Energy Boost began as an advanced project born from our adidas Innovation Team (aIT) under the creative direction of John Whiteman. He and our Senior Project Director and engineering wizard Gerd Manz worked closely with our polymer partners at BASF to create the working prototype. Once it was brought to the commercial team, Ben Herath (Senior Designer for Running) took charge and created the Energy Boost we know and love today.

CK: Is there one idea or a progression of concepts that led to the development of Boost?

Peveto: BOOST has been in development for more than 3 years. BOOST cushioning material is a direct result of our partnership with BASF, The Chemical Company. Since 1981, compression molded EVA has been the standard for running shoe midsole material. We’ve perfected it along the way with lighter, more resilient formulations like adiprene +, but ultimately, because of the nature of expanded EVA, it breaks down after repetitive series of impact associated with running (or life).

Click the next page to find out how BOOST was created

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Category : adidas, Features, Interviews

Comments (4)

heard a lot of good things about the shoe, and having seen it up close, it is a well put together shoe. i think one reason it has so much toe spring is it is a really rigid/stiff shoe, due to a plate that stretches into the forefoot, which some runners will appreciate, really interested to see a lower profile version…

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haha tease :D

can’t wait for the bball boost line-up!!

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Maybe they can also make Boost Trainers. ^_^

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Here is an awesome chance to see what YOU would do with Boost at adidas. … they are looking for a footwear designer to join their basketball team.

http://careers.adidas-group.com/search-jobs-description.aspx?refnum=US+-9689ADI13

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