Ice cream vans, food trucks, Bookmobiles. The business-on-wheels method has a long track record of success so why wouldn’t it work for other things. Like footwear.
Stadium Shoes is going for it, opening “North America’s first mobile retail shoe store dedicated to casual athletic footwear” to bring sneakers to urban areas that often don’t have a Foot Locker or Finish Line just down the street.
The convenience of the concept is intriguing.
At a skate park or a 5k run and need some shoes? Here comes the Stadium Shoes truck.
Can’t break away from your busy job to stop by a brick-and-mortar shop for a new pair? Hey look, Stadium Shoes truck is here.
Check out the video above to see how the Stadium Shoes shoe truck came to be.