Aaron Hernandez is now the first official face of PUMA Training. Yesterday, PUMA announced a two year partnership with the New England Patriots tight end to represent the brand’s training initiatives, feature in PUMA’s Nature of Performance campaigns, bring training tips to athletes and fans via social media, and reach out to high school students through training programs. And he’ll be wearing plenty of PUMA gear.
We chatted with Aaron to find out how his partnership with PUMA came together, what he looks for in a shoe, what his sneaker collection status is, if he’ll be wearing Patriots flavored PUMA player exclusive cleats next season, and more.
CounterKicks: How does it feel to be the very first member of PUMA Training?
Aaron Hernandez: It’s an honor. It’s an honor to be involved with PUMA regardless but happy to be a part of it and happy to move forward.
CK: How did your partnership with PUMA come about?
Hernandez: My agent asked me if I was interested, and I love PUMA gear and everything about PUMA. But I was interested and once I was introduced to the PUMA family, we got along very well and I liked them. Everything was good.
CK: You’re currently training in the PUMA BioWeb Elite. What are some things you look for from your footwear?
Hernandez: I want my footwear to comfortable and sturdy. I love PUMA colors, I like my shoes to be bright. PUMA definitely has that.
CK: Did you have favorite sneakers or a favorite type of shoe growing up?
Hernandez: I never really had a sneaker collection. It was kind of whatever my mom wanted to get me. Now I have kind of a sneaker collection from PUMA. They sent me about 20 pairs.
CK: Can we expect to see you on the field wearing PUMA cleats in Patriots colors next season?
Hernandez: Not positive yet but I’ll know more about that more towards the season.
CK: Planning to recruit your fellow Patriots into wearing PUMA gear and shoes now?
Hernandez: Definitely. As soon as I get back to the locker room around the players I’m sure they’ll be just as interested as I was.
The PUMA BioWeb Elite is available now at PUMA.com and PUMA retailers.