PUREMOTION IS BACK! For all of us adidas PureMotion lovers, this is the best news ever. But wait — it changed! Is the adidas Crazyquick new and improved or just a repackaged gimmick designed to fool us all?
Feet You Wear, ForMotion, PureMotion — all midsole/outsole technologies developed and implemented by adidas in the last 20 years, and all were groundbreaking. Taking the mechanics of the foot and making the shoe work with natural flex and motion wasn’t something Nike dreamed up. With the help of Kobe, Antoine Walker and Jermaine O’Neal, adidas brought these concepts to the gym floor (and to the NFL with Eddie George beasting). ForMotion saw T-Mac, Arenas, and early D. Rose bloom using shifting plates and columns to stabilize laterally. Then came the big boy PureMotion, using a stability triangle concept in the forefoot and incorporating FYW into outsole contact pods. Low profile, stable and cushioned, it was the best combination adidas had ever, EVER created. Then, gone, to be seen no more. Why? Cost, manufacturing process, lack of sales, all of the above. Who knows. Purists were extremely not happy, and that group grew for two years with no replacement. Yes, the S-curve midsole on the Rose series and Crazy Lights was nice; played well, cushioned, smooth, but it wasn’t what the die-hards needed.
The Crazyquick is. Plain and simple, adidas has changed the game again. For anyone doubting adidas’ dedication to performance, wrap your head around these. Enough, now is the time we play…