Once upon a time, adidas had an idea so far ahead of the rest of the industry it was completely misunderstood. They researched, developed and eventually produced footwear around that idea, a setup called Feet You Wear. The concept was so simple — make a shoe like a foot. No hard angles, no flat platforms, no mechanical assistance. Just an organically-shaped sole coupled with a free-flowing upper, allowing the foot to react and support itself naturally. The ads were crazy. How many of you remember the line “Kobe’s feet work, so we copied them,” or Antoine Walker and Jermaine O’Neal in 3-Stripes?
Since 1996, FYW has been through many different shapes and phases, even disappearing altogether for 10 years before being revitalized in the Crazy 8 retro (the original KB8 was considered the perfection of the early concept, though I disagree). adidas then developed ForMotion, PureMotion, and now the “new” PureMotion found on the Crazyquick, Rose 773 2, D Howard 4, and multiple team shoes coming this fall. So I have a question about all of this adidas technology – which one plays best?
First off, here are the shoes I picked for this comparison and why. The Top Ten 2000 retro from 2008, original color, original Feet You Wear concept. Next is T-Mac VI with 5-pod ForMotion. Then we get to my favorite adidas shoe ever, the Supernatural Creator “East All-Star” edition with the first PureMotion. Finally, the Crazyquick “John Wall” with new PureMotion. Why these? Real simple. They were in my collection. The testing was conducted with a 1 through 4 ranking system in the areas of fit, cushioning, traction and transition, accompanied by my reasoning for each pick. I welcome any arguments here so sound off in the comments and we’ll continue the discussion. To the comparison…