LeBron James collected his 2013 NBA Championship ring Tuesday night in the Nike LeBron 11 “Ring Ceremony,” simultaneously marking his second title and visually honoring LeBron’s end of a deal he made through his charitable foundation with Akron’s “Wheels for Education” students to be the best role model he could possibly be.
The “Ring Ceremony” LeBron 11’s red Flywire-infused base, gold Hyperposite cladding, gold and black laces, and icey blue translucent outsoles tinged with gold flakes salute to the Miami Heat’s status as the league’s top team two years running, but it’s the “I PROMISE” message printed on each heel that dips the shoe in meaning close to home for LeBron.
Since 2011, the LeBron James Family Foundation has helmed the bike-a-thon-turned-initiative called Wheels for Education (LeBron loves biking, as highlighted in Nike’s newest campaign for the star), which selects a group of at-risk third grade students each year to participate in a two-week technology camp through LJFF partner Akron After School. Support and incentives are provided throughout the school year directly from LeBron in the form of video messages, letters, and phone calls with the goal of securing students a steady journey to elementary school graduation. The students then enter Akron’s I PROMISE Network, where they are mentored through to high school graduation.
Nearly 700 students are enrolled in the “I PROMISE” program to date. The kids promise LeBron they’ll go to school, be respectful to their parents and teachers, and in return LeBron promises he’ll continue to inspire them on and off the court.
The philanthropy of the LeBron James Family Foundation and LeBron’s personal interactions with the kids of Akron through his promise is something the two-time NBA champion is very passionate about and it’s work that he holds close to his heart.
Taking LeBron’s basketball court heroics and manifesting them as inspiration in the classrooms of Akron to the next level, CounterKicks has learned from sources that at the personal request of LeBron, all of his custom player exclusive Nike LeBron 11 shoes he’ll wear this season will feature “I PROMISE” written on them, just as they did last night in the Heat’s season opening game.
And just as last year’s Nike LeBron X “Ring Ceremony” did not see a public release at retail, CounterKicks has also confirmed that the LeBron 11 “Ring Ceremony” will remain a LeBron-only shoe.
Detailed angles of the Nike LeBron 11 “Ring Ceremony” with custom “I PROMISE” stamping for the kids of Akron, along with game photos of LeBron playing in them during Miami’s 107-95 opening night victory ahead…